When it comes to advertising for your business, social media paid advertising can feel a little bit like the wild west. If you are accustomed to investing in more traditional forms of advertising such as print, radio, and television, social media paid advertising can feel foreign and risky. Before you put the hard-earned dollars from your ...

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Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s ...

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As we move into 2018, it seems difficult to even remember what it was like when our entire culture wasn’t completely immersed in social media. This is true, not just for those who were born or came of age well into the digital era, but for those of us who were around earlier as well. I myself was somewhat ...

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Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s more, that number ...

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There are many facets to a successful marketing campaign. On this blog, we talk a lot about content creation, blogging, and website development. These all are primarily centered around the process of lead generation, nurturing those leads, and converting them into buyers. But there’s so much more to successful marketing. 

If you’re a dentist reading this article, I feel for your frustration. I know you didn’t go through years of dental school to learn how to do social media marketing, or any type of marketing, for that matter. Undoubtedly, your goal was to practice ...

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As a business owner, social media marketing should be an essential element of your overall marketing plan. According to Statista, 78 percent ...

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As a prelude to this blog about social media marketing, please allow me to remind the reading audience that I was around, and even involved in sales and marketing, in the days before social networking, or even the internet, for that matter, was a force to be contended with. I was dragged, somewhat reluctantly, into the ...

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