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Is Google My Business Important to Local Business?

As a local business owner, you know that it all starts with getting people to notice your business. The challenge, of course, is to figure out the best way to do so. There was a time when you’d simply run an ad in the local yellow pages, but
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Going Virtual With Your Marketing: What Does That Mean?

Media these days is filled with buzzwords, and one that I can’t seem to get away from is the word “virtual”. It’s great that there’s a way to categorize “trending” topics, but sometimes when we hear these words or phrases so many times, they seem to begin to lose their meaning. In this case, there’s virtual reality, a lifelike ...

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History of Google’s Changing Search Engine Algorithms

You can’t go too far into this blog, or very much other literature about online marketing, without seeing some mention of search engine optimization, or SEO. It’s not really possible to talk about driving traffic to your website without talking about what you need to do to ensure that people can find it. Even the most technologically ...

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Learning SEO as a Business Owner: What are the Basics?

It’s really not possible to talk about online marketing campaigns without discussing SEO, or Search Engine Optimization. I’m talking, of course, about the all-important process of tailoring the content of your website so that you can achieve the ...

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How to Determine What Keywords Your Business Should Be Targeting for Local SEO

An important aspect of driving visitors to your website is search engine optimization (SEO). When you use an online search engine the sites that show up near the top are likely doing a good job using SEO. Basically, you want to make it more likely ...

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Why Directory Submissions Are Important For Local Business Owners

Local business owners face a myriad of challenges in today’s world. The proliferation of large national and even multinational corporations makes it tough for a local business to compete. They’re able to outspend small shops on marketing and advertising, and are able to undercut local merchants on pricing due to the sheer volume of ...

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How to Choose the Most Effective Keywords for SEO

Search engine optimization helps your website get discovered by searchers both locally and globally. Think of all the things you type into Google or your favorite search engine and the reasons you turn to these search engines. Most likely, you are looking for answers. SEO attempts to gives you the right answers. By optimizing your website, ...

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Why is NAP Consistency Necessary for Local SEO?

If you have done any research on local search engine optimization (SEO), you have probably come across the term NAP, which stands for Name, Address, and Phone Number. You might be wondering why this is important, or you might think that this is so obvious that it doesn’t need to talked about. Regardless of whether you think it is important ...

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