If your business isn’t using content marketing, they’re really missing the boat. Not only is it effective, it’s affordable and adaptable. But maybe it’s not up to you – maybe you’re having a really tough time convincing your boss to try something different. In fact, your boss may not even understand what content marketing is.
Here are 20 reasons he or she resists content marketing strategies:
1. They think yellow pages advertising is still effective
2. They think yellow pages advertising is worth the big cost
3. They haven’t considered marketing alternatives
4. They resist change
5. They won’t listen to your ideas on marketing
6. They don’t realize how many people now use the internet instead of the yellow pages (54 percent)
7. They have a hard time working with the internet
8. LIke, a really hard time working with the internet
9. They don’t understand how effective content marketing is
10. They don’t even know that content marketing is a thing
11. They think any type of marketing on the internet is spam
12. They think it will be expensive
13. They avoid your business’ website
14. They are bad with technology
15. They don’t believe social media can be used for marketing purposes
16. They’ve never read our blog
17. They hate blogs
18. They hate social media
19. They hate the internet
20. Or maybe they just don't like you
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