We are always talking about how we love inbound marketing here at Rhino, and I hope you’ve taken the time to read through some of our other blog articles. If you are one of those dedicated readers, it may seem like inbound marketing is a great strategy for mid-size and large businesses, but not small companies. However, nothing could be further from the truth. Inbound marketing utilizes smart, adaptable strategies that can work for any business, regardless of size or popularity. That means a small business could easily implement inbound marketing strategies, and find significant success with them.
If you’re running a small business and want to know how you can take advantage of inbound marketing, fear not: we’re here to help! Take a look at these three inbound marketing tactics a small business can use:
Create a sales website
Virtually any business can have a website these days, and we believe every business should. Thanks to the popularity of the internet, you don’t have to be a computer hacker to build a website – there are many programmers available for hire, and cheap web domain providers like GoDaddy ensure that the cost remains affordable.
But it’s not enough to just have a website now; your website needs to be focused on sales. You should provide content offers on your site, as well as forms so that visitors can get in contact with your company. If you enlist the help of a programmer, they can set this up with ease. Otherwise, you should consider investing in a Content Management System (CMS) like the HubSpot COS, which allows you to create and edit your own web pages using simple templates.
Provide interesting and valuable content
You don’t have to be an award-winning writer in order to create blog articles. Anyone can write a blog; all it takes is a little time and research. After all, visitors aren’t expecting you to write blogs that redefine your market. They just want to find the answers to their questions. Therefore, if you write blogs that anticipate the questions your typical customers would have about your products/services – and answers them – that’s more than enough to please visitors.
Embrace social media
Social media is another realm that every business, big or small, should be a part of. As of right now, creating a presence on every social media site is completely free. Think about that for a second: social media is essentially an advertising service that’s completely free. Why wouldn’t you take advantage of it?
Your business should have a presence on every major social media platform (Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram), and you should be updating those pages regularly. Facebook, Google+ and LinkedIn should receive new links or content on a daily basis, and you can post on Twitter and Instagram a few times every day. When you’re active on social media, it helps your following grow and keeps your current followers engaged. Modern customers also have a habit of contacting companies via social media, so this provides another outlet for customers to interact with you. And as an added bonus, when you address a customer’s needs on social media, you’re providing a very public example of your commitment to customer service.