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Generating Leads Online Using Your Website

Posted by Casey Lewis on Thursday, September 11, 2014

Topics: Websites

generating-leads-online-using-websiteYou’ve got a nice website with information about your products and services, and contact information available – so why aren’t you getting more sales leads? These days, a website alone isn’t enough to generate all the leads you need; even the Thai restaurant you visit once a week has a website. You need to try other strategies to get leads.

Here are some valuable strategies to get those lead numbers up:

Start a blog

This is probably the first thing you should do for your website, because it pleases the mighty oracle of the Internet: Google. Blogging works to increase your Google ranking in two important ways: it increases your online footprint by creating additional pages; and the inclusion of keywords in your blog posts increases your visibility in Google searches.

What does that mean for you? It means when someone does a Google search for a topic in your market, your website is more likely to appear early in the search results. That increases traffic, which gives your more visitors that can be turned into leads.

Use calls to action

A call to action is a staple of online marketing, and is basically a healthy encouragement to your visitor to download something you offer or contact you. Calls to action have become such a vital part of the marketing world that case studies are done constantly to determine the best ways to present them.

Chances are, you don’t have a call to action on your website; but don’t feel bad, because 70 percent of B2B small businesses don’t, either. However, you absolutely need to use them if you want to generate more leads.

Incorporate social media

Social media has become an integral part of millions of people’s lives, and it needs to become an integral part of your website. Social media buttons on your website allow visitors to share your website or its content with their social media followers, and also gives you the opportunity to redirect them to your social media pages.

Why does this social media presence matter? Because it increases traffic, visibility and leads. When users interact with your social media pages, they unknowingly promote your company to their social media followers, which is basically free advertising. And once someone is connected to your social media pages, you can regularly use social media posts to redirect them to your website or even post calls to action directly on Facebook or Twitter, using social media itself to generate leads.

Use content offers

Aside from your blog, you need to have other content available that is valuable to your prospective clients. White papers, eBooks and PowerPoint presentations are just some of the things you can create and make available on your website – for a price. Not a monetary price, mind you, but an informational one: have visitors fill out a form with their contact information in order to receive your content offer. To the visitor, it feels like they’re getting something for nothing, but what they’ve actually just done is voluntarily agree to become a lead for your business.

To read more on how to get the most out of your website, download our free eBook "10 Steps to Turn Your Website Into a Lead Generating Machine".

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