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The Real Reason Your Facebook Marketing Has Been Ineffective

Posted by Celeste Aslanyants on Monday, August 11, 2014

Topics: Inbound Marketing

why-your-facebook-marketing-ineffectiveIn today’s online world, having a Facebook presence for your business is practically a requirement. Your consumers expect to find you there, and if you aren’t they may see your business as a bit “behind the times”. However, if you don’t do it right, Facebook marketing can seem a bit pointless and inefficient. If you’ve been working at it for a while without seeing many results, there may be a few reasons why your Facebook marketing has been ineffective up to this point.

Infrequent Updates

A Facebook page won’t be valuable for your company if you aren’t consistently posting updates. Your Facebook fans, who are likely made up of past, present, and hopefully future consumers of your products and services, will only find value in your page if you are present. Going for weeks at a time without a post on your page will cause you to fade into the background both in reality and in your fans minds. The more often fans see a post from you, the more often your business will be top of mind. If you remain top of mind, when it’s time for a purchase to me made your business will be the natural choice.

Lacking Quality Content

It’s important to remember, however, that posting just to have an update is never a good idea. Each update you post to your page should be well thought out and should offer value to the viewer. You should always post whenever you make an update to your website, your policies or services, and whenever you publish a blog post. You also should consider posting interesting industry news, videos that might be entertaining or informative for your fans, and anything else that you think your target buyer would enjoy. Updates don’t always have to be about your business specifically. The more you keep things fun and fresh, the more enjoyable your page will be. 

No Interaction

Driving interaction on your Facebook page can be a bit of a challenge in the beginning. Getting “likes” on the posts you push out is always nice, but what you’re really hoping for are comments or posts to your wall. A great way to encourage this type of interaction is to begin asking questions or taking polls. It can be related to the products and services that your business offers, or it could be something totally unrelated. Something about the season, the weather, the holidays, interesting happenings in pop culture – really, anything that you think your fans would find fun and interesting. These types of posts are much more likely to drive interaction than a standard post about blog content.

By making just a few simple changes to the way you deal with your Facebook page you could make a big difference in the success of your marketing efforts. Simply having the page isn’t enough – you have to put in the time and effort to get the results you want.

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