So why write an article on this book? Because it does CRUSH IT! We came across a copy by accident. That's right by complete accident. It seems that Shawndra came across one of our previous blog articles tittled “It’s Not 1999, Stop Using Traditional Marketing Methods.”
Shawndra contacted us to let us know that we were included as a link and resource in her new book and asked if we would want a copy to read.
Well Hell yes we wanted a copy to read. We were excited to get a cameo role in her new book. But at the same time we wanted to make sure that the book was good. I mean who wants to get quoted or linked or referred about in a bad book.
So we read it cover to cover. And guess what? It's a really good book with really good advice and insight. I mean, she used us as a reference so this lady must have it going on right?
In all seriousness, this article is to provide you with a link to buy the book but most importantly to emphasize the value that social media plays in our marketing strategy today. We put out a blog, we share it on social media. We don't even know that Shawndra has seen our blog article. She writes a book and includes us in the book. We can't wait to see if we get some action or a referral from her book.
All this started because we wrote a blog and posted it on social media. It's how Inbound marketing works. Especially Inbound vs. Outbound. We moved away from traditional outbound advertising because we wanted a more effective way to communicate for ourselves and our clients. Social Media is only a piece but a very significant one. Make sure its active in our toolbox.
Happy inbound marketing!