I’m a frequent user of old sayings and clichés, as any regular reader has probably noticed. I know clichés are supposed to be old and tired, but they exist for a reason – most of the time, because there’s a great deal of truth behind them! So allow me to tell you another of my favorite old sayings – “like finding a needle in a haystack.” Chances are, you’ve heard that one a few times, and it’s very relevant to today’s topic.
Because in today’s world, the internet is like the world’s biggest haystack; and unfortunately, your business website is just another small needle in a haystack full of them, each of which is hoping to be found.
No pressure, right?
Well, here at Rhino, we know the secret to making your needle shine brighter than the rest and actually be found. I hesitate to even call it a secret, because if that’s correct, it’s probably the world’s worst-kept secret by now. What is this magic bullet that will help you be discovered? Inbound marketing.
What a twist!
I know, right? Imagine that: an inbound marketing agency professing the virtue of inbound marketing. What will they think of next… Although it’s unsurprising that we would take this position, that doesn’t make us wrong. Inbound marketing was specifically created to help eliminate the advantages of spending more money than the competition. Within inbound, we strive to outsmart the competition, not outspend them.
These tactics are meant to help your content cut through the noise and be found by the type of people that need your products/services.
What makes your content so different?
Information and value. When we write blog articles, we aren’t trying to amuse ourselves or simply hit a word count. We’re trying to provide valuable information and answer questions. That’s why so many of our articles begin with questions: we spend time thinking about what your concerns are, and then we try to address them.
How can I provide value to my own visitors?
By understanding their needs. We like to tell businesses that they aren’t selling products or services – they’re actually selling solutions. There are certain problems that your products can solve, and that’s what you should be looking for – what are those problems? By identifying the problems and then explaining how your products can address them, you’ll be able to provide articles that are informative and helpful to your potential customers.
That sounds promising. What else can I do to help get discovered?
Embrace social media. I know social media is a difficult, confusing arena that marketers are still feeling out, but it’s also undoubtedly useful. Your business needs a presence on every major social media platform (Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn), and you should be updating those profiles regularly. Not only does social media provide a free outlet for publicity, it allows you and your customers to connect with each other online. Additionally, you’ll be able to post links to every new blog article on your social media accounts, which can boost traffic.