So you finally embraced inbound marketing as the best method of generating leads for your business. You redesigned your website, put together some great content offers, started writing a blog and waited for the leads to start pouring in. But as the days and weeks went by, you discovered that your traffic was meager. You put all of that ...

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Blogging gets a bad rap in today’s world. Many people look down their noses at blogs, and celebrities and powerful people decry the opinions of allegedly villainous and despicable bloggers. But that’s because most people associate blogging with the expression of uneducated, sensationalist and/or biased opinions without any substance to ...

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It can be difficult to get a blog started, especially when you don’t have experience with writing. Sure, you may have written a few essays in high school or college; maybe you even went so far as to write some 10+ page ...

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Many businesses with a website (and seriously, who doesn’t have a website these days?) are interested in writing a blog, but they’re unsure of how to get started. One of the common problems they deal with is, who am I ...

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One of the features every business website should have is a blog. It has multiple benefits, such as: it allows you to showcase your business’ expertise in your field; it builds up credibility in a potential customer’s mind; and most importantly, it helps bring visitors to you.

Here at Rhino, marketing is all we do. We not only handle marketing for our various clients, we also discuss it, read about it and think about it constantly. You might say we’re a little obsessed!

Keeping a relevant and regularly updated blog is one of the cornerstones of a good inbound marketing strategy. Not only does it allow you to showcase your expertise in your field, it also attracts potential customers to your site and exhibits the value of your content.

You’ve decided to embrace inbound marketing and are starting a blog for your business; excellent! This is a tremendous first step. But as you sit down at the keyboard to start typing away, you’re probably wondering: exactly how many of these blogs am I going to have to write before we start seeing some organic results? Well…