When you see the term user-friendly, you probably think it means “easy.” You may see this term used to describe all manner of different things, from tools to software. However, when it comes to marketing and business websites, user-friendly usually refers to two different things.

We’ve reached an age where most businesses now have a website of some kind, because it’s just become expected. Whether you’re a Fortune 500 corporate behemoth or a tiny hole-in-the-wall burger joint, you can set up a website with just a little bit of money and a broadband connection.

What is the purpose of a website? The answer depends on who you are. Maybe you’re a big Lynyrd Skynyrd fan who wants to share their 5,000-word treatise on the meaning of Freebird. Or perhaps you’re a sports enthusiast who wants a place to share your hot takes and argue with other sports fans. But if you run a small business,
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Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. Why does traffic matter? Because it presents opportunities.

Listen, nobody at Google actually “hates” your website – well, most likely. Unless you made fun of Larry Page in high school or something, the search giant has nothing personal against you or your business. The real problem lies elsewhere. Perhaps you don’t understand Google’s formula, or you aren’t taking the proper steps to maximize your ...

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Here at Rhino Digital Media, we often use the phrase “numbers game.” Many times, marketing boils down to this simple idea – the higher your numbers, the better off you’ll be. For example, no matter how great your sales process or content is, your lead conversion rate is most likely ...

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What can you do in 3-5 seconds? You can reread that question a couple of times. You can take a sip of your coffee or water. Maybe check your phone for texts (but not actually read any of them). It’s really not enough time to do anything substantial. But what if I told you that your window of opportunity for
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You’ve decided to jump aboard the inbound marketing bandwagon; we’re happy to hear it. Here at Rhino, we used to say that inbound marketing was the future of marketing. But forget the future – inbound marketing has ...

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