One of the most critical aspects of a modern business is a functional and optimized website. Customers expect virtually every business to have a website today, but simply providing a URL isn’t enough. Your website should be streamlined and easy to use, to ensure that customers have a pleasant experience whenever they visit.
Aside from being aesthetically pleasing, having a good website will lead to better business for you. A study by Akamai found that 64 percent of users who were dissatisfied with a website will shop elsewhere next time. Don’t let that happen to you.
Here are some signs that your website may not be optimized properly (and therefore hurting your business):
It’s hard to see on mobile devices
Everybody is always on their phone these days, right? Well, they’re not all texting friends or checking Facebook, many of them are also browsing the web and shopping. Therefore, you need to be sure your site is optimized for mobile use.
Just having a mobile site isn’t enough either. Your mobile site must work well. A Google survey found that if visitors couldn’t find what they needed on a mobile site, 61 percent would move on to a competitor.
It’s too slow
Load times can be a huge factor in customer satisfaction. Potential customers don’t want to be bogged down by bad load times, and they will make their displeasure known with their wallet. Nearly half of users expect a web page to load within two seconds, and they won’t wait around much longer than that; 40 percent of users will leave a website if load times go past three seconds. That’s how critical load times are: a matter of seconds can be the different between closing a sale or a dissatisfied visitor.
You’re not getting enough traffic
Optimizing your site isn’t just about how it looks, it’s also about how often it shows up in search results. If your site is failing to rank highly with Google, it is likely because you haven’t properly utilized SEO.
Do you have a blog? A blog is a key component of a website with good SEO. Not only does a blog increase the size of your online footprint, it also gives you the opportunity to use keywords.
Speaking of keywords, you need to understand the critical keywords in your industry and use them often. The best keywords for your industry are the ones that people are most likely to type in when searching for your products or services.
Social media integration is another important factor in optimizing your site. Your company should be active on multiple social media platforms, posting and engaging with others constantly. Social media is a great venue for sharing your links and generating leads, while also effectively promoting your business.
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