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Does HubSpot Work For Smaller Businesses?

Has your small business already implemented a marketing automation plan? If not, are you at least exploring the idea? If you’re researching automating your marketing processes, there’s one name that I’m sure you keep hearing: HubSpot. It’s the leading solution in its field, boasting 21.6% of the American market. It also won’t take you too long to find success stories about large corporations that are using HubSpot, but what about smaller businesses like yours?

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How Can Content Marketing Help Local Business?

As we enter 2018, you’d be hard pressed to find someone who still doesn’t appreciate the importance of the internet, in, well, pretty much every aspect of our lives. We all know how connected we’ve become to our friends, families, information resources, and all sorts of business, from high finance to retail shopping. But when it comes to marketing your small to medium-sized business on the internet, it’s not always clear how to best leverage the power of the internet. Though we see vast national and global companies with a huge online presence, this leaves many small business owners wondering just how this all applies to a local business.

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Is Google My Business Important to Local Business?

As a local business owner, you know that it all starts with getting people to notice your business. The challenge, of course, is to figure out the best way to do so. There was a time when you’d simply run an ad in the local yellow pages, but those days are long gone. We could talk about other forms of print advertisement, but, really, they’re becoming just as obsolete. In 2018, we’re deep into the digital age, and when people need a product or service, they’re generally going to look online.

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Is Google Adwords better than Facebook Ads?

As a leading digital marketing agency, we at Rhino Digital Media are often asked about the best way for a local business to spend advertising dollars. In 2018, we’re far enough along into the digital age that most companies understand the importance of maintaining an online marketing presence, towards their goal of attracting, converting, and retaining a customer base. Just about everyone is aware that Google and Facebook are major players in this arena, but many can’t decide which of those is a better use of their marketing budget.


Let’s take a look at these two powerful channels: Google AdWords and Facebook ads, to see which provides more value to you as a business owner. But first, I’d like to talk about each of these platforms, so we’re clear about what they are and how they work. Then we can examine the pros and cons of each, and try to determine which will give you the results you’re looking for.


What is it? 

AdWords is Google’s online advertising service. It delivers brief snippets of advertising content to users of Google’s web search, based on the subject matter that they’re searching for. It uses what is typically known as pay-per-click (PPC) advertising, a business model in which the advertiser pays based upon the number of times that users click on the link in their ads. 

How does it work? 

Google AdWords is generally referred to as “paid search”. It shows your content to users, based on keywords (words or phrases that people include in their search queries). Your ads will appear at the top of search results on Google’s own page, or on pages on other websites or mobile apps. These ads may be text-based, or they may include other media, like photos or even YouTube videos. You can target local customers only, if that fits your business model, as well as reaching out to specific regions or countries. The pay-per-click model means that your cost is based on the number of times that someone actually clicks through to your website.

Facebook users aren’t looking for anything in particular, and they probably aren’t there to shop. They do, however, reveal a lot of information about about who they are and what they’re interested in during their time on Facebook. You can target your audience based on a variety of demographic parameters, as well as their interests and behaviors.

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How Social Media Can Change Your Business

As we move into 2018, it seems difficult to even remember what it was like when our entire culture wasn’t completely immersed in social media. This is true, not just for those who were born or came of age well into the digital era, but for those of us who were around earlier as well. I myself was somewhat reluctantly dragged into the social media world, and mentioned in a blog right here on the Rhino site that it seemed redundant and unnecessary to have yet another way to stay in touch with my friends and family. Yet at this point in time, it seems almost impossible to get by without staying connected to at least one or two social networks.

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Email Marketing For Local Business

Websites For Pest Control

It can be quite a challenge to find the best way to market your pest control company in this day and age. To begin with, pest control is what you might call an “old school” business. By that I mean that the industry has been around for a long time, and it hasn’t changed all that much. I mean, bugs are bugs, and houses are houses, and they’re pretty much the same as they were ten years ago, or even fifty or a hundred years ago. Cockroaches, for example, are not only one of the most ubiquitous pests today, but they’ve also been around, in basically the same form, for about 300 million years. That means that they existing, long before humans walked the earth. In fact it places them right about the same time as dinosaurs.

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How to Build Your First Online Sales Funnel

As you begin to delve into the world of marketing, you will no doubt see an enormous amount of literature on the topic of lead generation, even here on the Rhino blog. Indeed, much of what we do in our digital marketing efforts focuses on catching people who may have a need for what you’re selling, who we call leads. But of course, that’s only the first step of the process. What we really need are closed sales, and those are still a few steps down the line. In between the point at which we first make contact with a lead and the point at which they become a customer, lies the heart of the sales process. In order to better understand the process through which leads are converted to customers, it’s convenient to use a common diagram: the sales funnel.

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