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How to Build Your First Online Sales Funnel

As you begin to delve into the world of marketing, you will no doubt see an enormous amount of literature on the topic of lead generation, even here on the Rhino blog. Indeed, much of what we do in our digital marketing efforts focuses on catching people who may have a need for what you’re selling, who we call leads. But of course, that’s only the first step of the process. What we really need are closed sales, and those are still a few steps down the line. In between the point at which we first make contact with a lead and the point at which they become a customer, lies the heart of the sales process. In order to better understand the process through which leads are converted to customers, it’s convenient to use a common diagram: the sales funnel.

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Is There a Best Time of the Year to Start Your Digital Marketing Strategies?

We like to think that there’s an appropriate time and place for everything. For instance, baseball should only be played in the spring and summer, because the other seasons are just too cold and wet. And everyone who works in an office knows that the last two weeks of December are terrible for appointments – everyone is gone!

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Going Virtual With Your Marketing: What Does That Mean?

Media these days is filled with buzzwords, and one that I can’t seem to get away from is the word “virtual”. It’s great that there’s a way to categorize “trending” topics, but sometimes when we hear these words or phrases so many times, they seem to begin to lose their meaning. In this case, there’s virtual reality, a lifelike computer-generated simulation of a three-dimensional world within which one can move around and interact with the environment. In the tech world, we have virtual machines, which are essentially programs that simulate actual computers, running an operating system and applications. There’s even such a thing as a virtual piano, a program that lets you experience playing the piano online using your computer. But what’s virtual marketing, and how does it apply to your business?

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Partnering With A Marketing Agency To Help Grow Your Business

Here at Rhino, we have the opportunity to work with an incredibly diverse group of business clients, who offer a wide range of products and services, both to consumers as well as to other companies. But there’s one thing that they all have in common: they’re all looking for ways to increase the volume of their business. Unless you’re running a one-person shop with no intention of expanding, it’s essential to maintain a sustained marketing effort in order to grow your business. In many cases, that’s best accomplished by partnering with a marketing agency.

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How to Generate More Leads Using Your Website

If you’ve been building a web presence for a while now but you still feel as if your website isn’t generating enough leads, there may be a few different factors. Developing an online presence that will impress, educate and inform can be easier said than done. However, gaining more leads is most likely as simple as making a few changes to your online strategy and your website design. Keep reading to find out the most probable reasons that your website isn’t generating leads. 

If your website hasn’t been updated recently, it’s probably time to make some modifications. You will need to make sure your site is full of information that your target buyer would want to know. It needs to be much more than the typical “About Us”, “Products & Services” and “Contact Us” pages to compete in today’s online world.

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5 Website Analytics That Help Determine If Your Marketing Is Effective

There are few things in marketing as important as analytics. Marketing analytics are extremely useful and informative to help you determine how well your marketing strategy is working. Thanks to these analytics, we can look deeper than simple leads and sales – we can look at our marketing efforts and achieve a better understanding of our marketing ROI (Return on Investment).

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Choosing Marketing Software: Marketo vs. HubSpot

Are you gearing up for an inbound marketing campaign? If so, I’d like to start this article by commending you on this decision. If you’ve been reading this blog much, you know by now that we are confident that it’s the best approach to marketing to today’s consumers. Old school, “outbound” methods of marketing, like print ads, cold calling, and mailings have lost their effectiveness at reaching people. These methods work by interrupting and distracting their target audiences, most of whom have long since learned how to filter out unsolicited and unwanted disturbances to the already busy lifestyles. Inbound marketing, in contrast, attracts potential buyers, primarily by offering them valuable and engaging content which addresses topics they’re concerned with. You don’t have to believe me about how effective of an option it is. Companies utilizing inbound methods are four times as likely to say that their efforts are effective.

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How To Handle Negative Reviews

You’ve spent lots and lots of time, money, and hard work getting your offerings ready to take to the marketplace. You’ve begun to generate some sales, and revenue begins to flow in. You may even be receiving some positive feedback from customers, have gotten some good online reviews, and are beginning to get referrals from your satisfied customers. And then it happens, as it inevitably will. Someone posts a negative review. It may be on Yelp, on your own Facebook page, or elsewhere in social media or on a third-party review site. It doesn’t matter where the review is posted, nor whether your critic is accurate in their assessment. It’s going to be a shock to see that negative review online.

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