How Come No One is Commenting on my Blog Posts?

The internet age has allowed people to communicate like never before, from all over the world in the blink of an eye; people can interact with others from the safety of their own homes. The anonymity of internet communication has emboldened many to speak out – sometimes positively, sometimes negatively. 

Continue Reading

3 Ways to Take Advantage of Halloween (a Marketer's Perspective)

Halloween is a time for fun costumes, trick or treating and hearing “Monster Mash” and “Thriller” on the radio. But why can’t it also be a time for good marketing?

Continue Reading

3 Obvious Reasons Yellow Pages Advertising Does Not Work Anymore

There was a time, not so many years ago, when a great big yellow book was the key to the local business world. If you wanted to locate a nearby business or service, you had no choice but to consult the yellow pages. But this was a time before the mighty Google, before the smartphone, before the internet became a part of our daily lives.

Continue Reading

How Do I Convince My Boss to Convert to Inbound Marketing?

Stop me if you’ve heard this one before: you’re speaking to the owner of your business, extolling the virtues of digital marketing, such as blogging or social media. But instead of listening intently, their eyes seem to glaze over. And at the end of the conversation, instead of agreeing to give it a shot, they decide to pass.

Continue Reading

How to Improve Your Sales Process - and Modernize it for Our Era

Sales in the digital age are not what they used to be. Before, you relied on traditional marketing methods to try to make sales: things like buying print ads or commercial time, or advertising in the yellow pages.

Continue Reading

How to Transition From Yellow Pages Advertising to Inbound Marketing

If you’re still spending your money on yellow pages advertising, you’re making an unwise business decision. Not only are the yellow pages expensive, their reach continues to fall every year. Yellow pages used to dominate the local business ad market, but people are now turning to the internet instead, and in huge numbers.

Continue Reading