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Determining How to Allocate Your Marketing Budget

Here at Rhino, most of the clients we speak to feel that they have already come up with a superior product, or a great idea for a service offering. That’s always great to hear, and it’s certainly the basis of an excellent business plan. But I don’t need to tell you that it’s not enough to come up with a brilliant idea, even if you’re ready to start mass producing it. Business is all about the bottom line, and that means that you’ve got to close sales. This is where marketing enters the equation.

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Outsourcing Your Website Design and Development

It’s 2017, and as we move into the new year, it’s a good time to make sure that your company is equipped with all of the tools that it will need for success this year. One of those tools is undoubtedly a really good website. But what exactly constitutes a good website in 2017? I’ve done a bit of website design and development myself over the years, and I know firsthand that the trends have changed dramatically. Does anyone still remember the early versions of Netscape, which allowed blinking text, when no other browsers could do it? That was cool and stylish, well, for 1994, but it didn’t take too long before that looked completely outdated. As a point of reference, the <blink> HTML tag, which produced that effect, was finally phased out in 2013 when the Firefox browser stopped supporting it.

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3 Things You Should Know When Setting Your Sales Goals for 2017

As we close out the old year and forge ahead into 2017, it’s an opportune moment to reflect on last year’s events, and make plans for the coming year. Most of us are used to doing this in our personal lives, with the time-honored practice of making New Year’s resolutions, which represent, for most of us, an attempt to improve upon what we did the previous year. In a very similar manner, smart business owners and managers do the same with regard to business practices. To some extent, it’s actually required, as we (literally) close out the books on the year that just concluded, and plan ahead for the next cycle.

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It Is Officially 2017: Time To Outsource Your Digital Marketing Efforts

2017 is here. What does that mean to you? Most people I speak to seem to agree in their eagerness to close the books on 2016, though the jury is still out on whether it was or was not the worst year on record for celebrity deaths. Either way, there was more than enough tragedy last year, that’s for sure. Are you starting the year off with a set of new resolutions? Mine are mostly going to be recycled ones that are worth repeating, like eating better and getting more exercise. For myself, I usually begin the year with a good amount of gusto for those resolutions, though I often end up using the Old New Year (that’s the New Year from the Julian calendar, which currently fall on Jan. 14th of the modern calendar) as a backup, in case I’ve already failed by that point. For the most part, we think of a new year as a time of renewal, an occasion on which to leave behind the mistakes and failures of the previous year, and to begin the year with a fresh start and a new perspective. 

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History of Google’s Changing Search Engine Algorithms

You can’t go too far into this blog, or very much other literature about online marketing, without seeing some mention of search engine optimization, or SEO. It’s not really possible to talk about driving traffic to your website without talking about what you need to do to ensure that people can find it. Even the most technologically advanced and well-styled website won’t be of much value to you if no one ever sees it, so much of the digital marketing process consists of efforts to rank high in search engine results.

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Outsourcing Your Content Creation and Blogging to an Inbound Agency

I’m going to assume that since you’re reading this blog, you have some familiarity with inbound marketing, and understand its value. I’m also going to assume that you know that inbound marketing is also sometimes known as “content marketing”, as so much of the inbound process centers around using valuable content to attract, retain, and convert members of your target audience into customers. Today, I’d like to look at the idea of outsourcing that content creation, including blogging, to an inbound agency.

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How to Use Social Media as a Lead Generation Tool For Your Small Business

Like it or not, social media is here to stay. As of about a year ago, there were more than 2.2 billion active users of social media, which amounts to a global penetration of about 30%. What’s more, that number increases by 176 million each year. For myself personally, I’m still a little skeptical, and treat the whole thing as sort of a “necessary evil”, at least on a personal level. I don’t really understand why I should need to use a third party system to stay in touch with friends and family members, with whom I already have a half dozen other ways to communicate. 

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What To Know Before You Outsource Your Website Design

If you’re running a business in the second decade of the 21st century, I don’t think you need to be reminded of the importance of having a presence on the world wide web. While many of us are old enough to remember a time when everything wasn’t yet connected to the internet, that’s clearly no longer the case. Nowadays, everything, and I mean everything is networked, from household appliances to cameras to “smart” light bulbs. I’m digressing a bit here, but I think you get the point: if your company isn’t visible on the web today, you might as well be doing business back in the last millennium.

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