Building Trust With An Online Lead: What You Are Doing Wrong

We’ve written a lot on this blog about how easy it is to generate online leads using inbound marketing. However, the equation is not as simple as just putting up some content, getting people to click on your links, and counting the orders you receive. Your customers are humans, not computers, and the world of digital marketing and sales is not really all that different from more traditional, old-school sales. People still prefer to buy from salespeople and companies who they trust, just as they always have. While it’s not very difficult to get people to land on your website, you can’t expect them to become buyers immediately. In fact, if they’re hit with a sales pitch before you’ve earned their trust, they’re more likely to click away and move on to the next website.

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An Inside Look At Modern Consumer Behavior for Retail Marketing

Advances in technology over the past decade or two have created a new world of shopping, and we can only expect this to continue to evolve in the coming years. Twenty years ago, we were barely beginning to imagine the possibilities of finding information online. Who would have thought that we’d be ordering products with just a couple of mouse clicks or taps on a cell phone, and seeing them delivered to our doorsteps the following day, or even, as there’s talk of now, same day delivery by drones?

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Instagram: The Best Marketing Tool For B2C Businesses?

As a prelude to this blog about social media marketing, please allow me to remind the reading audience that I was around, and even involved in sales and marketing, in the days before social networking, or even the internet, for that matter, was a force to be contended with. I was dragged, somewhat reluctantly, into the socials under pressure to connect with old friends, some of them of the “long lost” variety. I’ve since established my personal presence in social space to promote my music projects on Facebook, and my tech blogging on Google+ and Twitter. I use LinkedIn on a daily basis for sales prospecting and recruiting. 

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3 Signs Your Inbound Marketing Strategy Needs Some Work

A good inbound marketing strategy can increase traffic to all area of your company’s online presence and ultimately help you turn the increased traffic into more customers. However, if your inbound marketing strategy is not working it may simply be a drain on your time and financial resources. Take some time to evaluate these three signs that your inbound marketing strategy may not be working.

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3 Simple Ways to A/B Test Your Workflows

When you create a workflow through HubSpot or any other marketing automation software, you are trying to move potential customers closer to a purchasing decision with each email. In an ideal world, the potential customer will open each email and respond to the call-to-action. It would be nice if getting customers to respond with a purchasing decision was as easy as sending an email. However, the reality is that most people receive a large volume of emails on a daily basis. If you want to increase the likelihood that customers will open, read, and respond to the emails you send, you need to pay close attention to the elements of the emails such as subject line, content, and calls-to-action.  

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The Dos and Don'ts of Managing Your Online Reviews

Managing your online reviews is a critical component of establishing a positive online presence. Whether it be Yelp, Facebook, or Google+, it is important to stay on top of what people are saying about your business. And yes, that means acknowledging the negative reviews.

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Why Directory Submissions Are Important For Local Business Owners

Local business owners face a myriad of challenges in today’s world. The proliferation of large national and even multinational corporations makes it tough for a local business to compete. They’re able to outspend small shops on marketing and advertising, and are able to undercut local merchants on pricing due to the sheer volume of business they do. That doesn’t mean though, that a mom and pop shop can’t survive nowadays. There are still plenty of prospective customers who prefer the service they can get by working with a smaller scale operation as opposed to a huge corporate entity. Recently I needed to replace just a single screw, went into a local hardware store, and within seconds, the proprietor found an exact match for the one I lost, at a cost of $.25. I can only imagine how long that would have take at one of the big chain stores. There are also increasing movements to “support local businesses”

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Online Marketing for Dentists: 3 Tips to Follow

Providing excellent care to your patients is an essential part of a successful dental practice. However, being an amazing dentist does not guarantee success. Potential clients must be able to find out information about you and your practice before they can become current patients. Many people will use an online search to find out where you are located, what services you offer, and who among their friends currently use you as their dentist. In order to be found online, you need to create a presence through online marketing. There are three tips dentists should follow to get started with online marketing.

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