Internet Marketing Solutions – Where Do You Begin?

We live in a truly remarkable age, dominated by the internet. There are nearly 280 million Americans with internet access, and we are now using the web in almost every aspect of our lives. From booking travel accommodations, to shopping, to paying bills and doing homework, the internet constantly makes our life easier and more efficient.

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Does Your Website Pass the "Blink Test"?

What can you do in 3-5 seconds? You can reread that question a couple of times. You can take a sip of your coffee or water. Maybe check your phone for texts (but not actually read any of them). It’s really not enough time to do anything substantial. But what if I told you that your window of opportunity for turning a website visitor into a lead lasts about 3-5 seconds? Seem a little bit daunting? Well, I’ve got bad news for you: it’s true.

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How Do I Manage My Company's Online Reputation?

In today’s digitally dominated world, everyone is connected like never before. But it’s not just people using social media and the web to connect to friends and relatives; people are able to access their local organizations, businesses and even their government like never before. For example, anyone with a little bit of time and an internet connection can now submit petitions directly to the White House for any grievance they deem worth addressing. And if the petition garners enough signatures, the White House must address it. This was exploited in hilarious fashion in 2013, when a petition asking the government to build a Death Star reached the signature threshold and forced a White House staffer to explain why the President wouldn’t OK the construction of a fully armed and operational battle station.

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Online Lead Generation – Why You Need HubSpot's COS to be Successful

If you want to generate ample leads for your business, the best way to accomplish that goal in 2015 is through online marketing. When you use the internet for lead generation, you get to draw from a pool of hundreds of millions of internet users accessing the web through their computers, tablets and smartphones. The modern consumer uses the internet at work, at home and even on the go – which just means more opportunities for you to reach them.

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4 Easy Ways to Determine if Your Sales Process is Working

One of the common themes we discuss on this blog is the idea that sales are hard. Today’s consumer is smarter, more knowledgeable and more cynical than they’ve ever been. Consider the different forms of media the average person can engage with on an everyday basis: TV, internet, video games, billboards, magazines and newspapers. And now, realize that on every one of those mediums, someone is constantly trying to sell something. We’ve reached a saturation point with advertising and promotions, which means that patience for sales pitches is at an all-time low. So yeah, sales are pretty tough.

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Why Doesn’t Anyone Follow my Twitter/Instagram/Facebook Business Page?

I’m going to let you in on a little secret: most businesses have no idea what they’re doing when it comes to social media. Even in today’s digital world, where social media has become a daily part of the average 18-30-year-old’s life, there are still countless businesses who don’t even have a social media presence. If you actually have at least one social media page, and there’s something that identifies your company on it (such as a logo), you’re already ahead of the curve.

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