How to Coordinate a Multi-Platform Marketing Campaign

There’s little doubt that in 2015, digital marketing is the best way to advance your business’ marketing goals. Not only is it adaptable and dynamic, it’s also very affordable. But what do we mean when we say “digital marketing?” Is it simply referring to using the internet? Sending emails? Writing blogs? Social media?

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3 Strategies to Make Your Brand Stand Out Among Competition

Mark Twain once famously said that “there are no new ideas.” And he said this more than a century ago, before the entertainment industry took every possible concept or theme and repeated them to death.

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Are the Yellow Pages Making a Comeback?

Like any good American, I do my best to avoid commercials as much as possible. Thanks to DVR, we’ve now been spoiled with the ability to record our favorite shows and fast forward through commercials with ease. But despite my best efforts, I still occasionally have to sit through some advertisements, and lately I’ve been seeing a major marketing push from YP. From paid spots on the Mike & Mike in the Morning show on ESPN Radio and ESPN2, to taking over the new scoreboards at the home of my beloved Oakland Athletics, I can’t seem to get away from the yellow pages.

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3 Ways the NBA Playoffs Can Help You Promote Your Business

If you’re a basketball fan living in New York, Los Angeles, Sacramento, Oklahoma City, Miami or Utah, then you are probably feeling pretty glum right now. The NCAA Basketball Tournament has been over for a while now, and your professional team is going to spend the next few weeks on the couch, just like you. But for millions of other basketball fans, this is one of the most exciting times of the year – the NBA playoffs have arrived!

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4 Inbound Marketing Tips for Dentists

Being a dentist is a pretty tough gig. For starters, most people who come to your office really don’t want to be there – in fact, some of them are downright terrified of being in the dentist’s chair. It’s estimated that 30-40 million Americans are afraid of visiting the dentist. And if you have a lot of child patients, it can be a serious hassle to get them to sit still for even the most routine examinations.

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What is the Most Important Part of Developing Buyer Personas?

Buyer personas are an essential part of successful inbound marketing. We use the fancy industry lingo by calling them “buyer personas,” but the easiest way to understand them is to consider them as your ideal customers. If you could go into a lab and create your dream customer, that’s essentially what your buyer persona is.

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