Generating Leads Online: the Facebook Way

There’s a pretty good chance that you have a Facebook page in your personal life, being that 57% of all American adults use the site. It’s also nearly just as likely that you have one for your business, as well – approximately 30 million small businesses currently have an active Facebook business page. While you may have created a company Facebook page simply because it’s the thing to do, it can actually be extremely beneficial for conjuring up new business. So what’s the best way to use Facebook for generating leads online? We’ll discuss a few of the top ways below. 

In everything that you do on any of your company’s social media sites you should be sharing valuable information that your customers will find useful. While this won’t always directly lead them back to your website or blog, much of the time it should. You will need to be sure that your website, blog, and any specially crafted landing pages are designed well, pleasing to the eye, and easy to navigate. Once potential customers make the jump from one of your social pages to your website or blog, they are one step closer to becoming a promising lead. This is why it’s incredibly important that these places are set up to capture leads.

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Marketing Automation: 3 Reasons Why You Need It

As a professional in the business world, you are well aware how many tasks need to be accomplished each and every day. From the mundane responsibilities that are inevitable to keep things going, to new and creative undertakings that help to expand your business, there is typically more to get done than can be accomplished in a single day. If there were a way for you to check a few things off of your list each day with very little effort, wouldn’t that be nice?

Luckily, with marketing automation, that can be a reality. By definition, marketing automation is the name given to software platforms that seek to simplify and automate repetitive tasks within marketing efforts. So why should you implement marketing automation within your company? Keep reading for the answer.

  1. It Lightens the Load
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Online Lead Generation: Where do I start?

By now you probably realize that generating useful, qualified leads for your business is incredibly important for success. Without these leads, making a sale will be infinitely harder for your sales team. When it comes to the online world, there are a number of ways to generate promising leads for your company. Take a look below to find out where to get started with online lead generation.

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Content Marketing: How to Create SHAREABLE Content

Content creation is one of the most important pieces of the inbound marketing process. Without unique and valuable content, your online marketing efforts will be lacking. One of the best ways to draw in new consumers for your business is through content that offers them something that they need or want – typically, this is information on a topic they find an interest in.

Creating content that is easily shared is key to finding new clients for your business. Since the majority of people out there go online when they are looking for information about a product or service that they are in need of, it’s important that you be there with that info when it pertains to what you have to offer.

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Is Inbound Marketing Better for B2B or B2C Companies?

Inbound marketing is an approach that can be valuable for basically any business that decides to take it on. While it may seem more logical that B2C companies would benefit greatly from inbound marketing, the fact of the matter is that B2B companies can as well. The major advantage of inbound marketing is in providing quality content that your target buyer group will find value in – why should it matter if that buyer is a consumer or a business? 

Inbound marketing can do many things for your business, regardless of who you sell to. If you haven’t already begun focusing a major part of your marketing efforts on the inbound approach, it’s time to get started.

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How to Improve Your Sales Emails

Email marketing is a bit of an art form. While it’s important to promote your products and services whenever possible, it’s just as important to avoid overwhelming or annoying your potential customers. That’s why the emails that you do send out need to be of great quality. Nearly every person out there is inundated with numerous emails every single day. The challenge is to somehow make your email stand out among the crowd. Keep reading for a few tips on how to do just that by improving your sales emails.

A lot of the success of a sales email is within the subject line. That is, after all, the first thing that is seen. It’s what must grab the attention, and entice the reader to click through. If it’s too long, too boring, too complicated, or too vague, it’s very likely that it will be deleted before ever being opened.

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