Buyer Persona Research: What Should You Ask Your Current Customers?

Buyer personas, as you’ve probably heard by now, are an essential part of your inbound marketing effort. In case you’re not clear on what a buyer persona is, what we’re talking about here is a representation of your ideal customer. This is going to be a somewhat fictional character, but it should be based on data about your actual customers, including their behavior patterns, goals, and other demographics. A well-crafted buyer persona is invaluable to marketers and salespeople. How can you sell, and design a marketing program, if you don’t know who you’re selling to?

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4 Pest Control Marketing Ideas to Increase Leads

Pest control companies often rely on word of mouth, print advertisements, yellow pages, or direct mail to get new customers. These techniques may have worked well enough in the past, but these days they just won’t cut it. This is the digital age, and recent research states, “people are spending twice as much time online compared to 10 years ago” and “the average adult internet user claims to spend over 20 hours online per week.” I would say that is a pretty conservative estimate and younger generations probably clock many more hours. With numbers like that, you are missing a huge market by avoiding digital marketing!

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3 Ways to A/B Test a Landing Page and Properly Analyze It

If you’ve been reading about inbound marketing, you’ve probably heard about the importance of a well-designed landing page, and perhaps you’ve even started implementing some of them. In case you haven’t, let’s start this discussion by clearing up any misunderstandings about what a landing page actually is. For inbound marketers, a landing page is quite simply a page which contains a form, and which exists solely for the purpose of capturing your visitors’ information through that form.

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Why Inbound Marketing is Ideal for Dentists and Dental Practices

Dentistry is a tough industry because of the level of competition. It can be very difficult to make your practice stand out from all of the others in your area. I can’t even count the number of times I have seen a new dentist office open and subsequently close just a few months later. Everyone has teeth, so why is it so difficult for many offices to stay open? Well, the sad truth is nobody likes going to the dentist and most people do everything to avoid it. According to Inside Dental Technology in 2014, 75% of dental offices in the US reported four straight years of declined production. Combine the bad reputation of dentists with the oversaturation of dental offices, and you can see why this percentage is so high.

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3 Mistakes Sales Reps Make When Doing a SaaS Demo

It’s not easy for sales reps to make the “perfect” sales pitch. Planning what to say when you’re out there in the field in front of your customers is both an art and a science. What’s going to work best depends on a lot of factors, including the product itself, the company, the style of the particular sales rep, and even more importantly, the customer. Selling software-as-a-service (SaaS) is no exception, though it has some differences, since, in most cases, the sales presentation is going to involve a demo of the software. If your sales reps aren’t as successful as you’d like to see them, they may be making one or more of these mistakes in their sales demos.

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5 Reasons You Need To Align Your Sales Team With Your Online Lead Generation

We sometimes tend to talk about sales and marketing as if they were one entity. In most companies, though, these two vital functions are handled by different groups. The marketing group will be focused on getting the company’s message out to the public and driving them towards your website and products. The sales team steps in at that point, working to convert those leads into closed sales. While they’re working on two aspects of the same process, the relationship between them is not always what we’d call a love affair. The Harvard Business Review reported a while back that in a recent survey, 87% of the comments made by sales or marketing professionals about their counterparts on the other side were decidedly negative.

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