How to Create a Business Culture Where People Love to Work

If you own your own company, or are simply in a position of authority, you have a big hand in the atmosphere in the day-to-day goings on within your business. Productivity improves greatly when people actually enjoy going to work each day – although this is something hard to come by, it appears. According to Gallup’s 2013 State of the American Workplace survey, 70% of those surveyed are disengaged at their jobs. This is a scary statistic for business owners and managers, and something that absolutely needs to change. If you’re the one in charge, how do you create a business culture that will keep your employees happy? Take a look at the tips below, and get ready to make some changes.

Show That You Care

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Why Branding is Important for Your Online Presence

Developing a strong and impressive online presence for your business is a worthy goal in this day and age. The majority of consumers out there go online before making a purchase, and your business needs to stand out among the rest of the competition in order to grab their attention. Creating a uniform and recognizable brand for your company is incredibly important for the success of your online presence, and therefore, the success of your business.

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Google Analytics vs. HubSpot COS

Measuring the results of your online efforts is essential to your continued success. Without knowledge of what’s working and what isn’t, you won’t know if you need to make adjustments going forward. There are many different tools that you can use to measure your analytics, and choosing what’s best for your business can take some research. Today, we’ll discuss the benefits of both Google Analytics and HubSpot COS.

Google Analytics can easily tell you what’s driving leads to your website. This information is crucial and will allow you to determine if your online efforts are paying off. There are many steps involved in setting up analytics to report accurately, but once you have it figured out it is relatively easy to get started.

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5 Ways You Can Use Vlogging to Increase Your Online Presence

"Vlogging” for your business might feel a bit outside of your comfort zone, but with the popularity of online video content these days, it’s certainly something to consider. YouTube has taken the popularity of online videos to an unbelievable level. More than 1 billion people visit the site each month, watching more than 6 billion hours of video. According to Nielson, YouTube reaches more US adults in the 18-34 demographic than any single cable network. If that isn’t proof that video content is worth your consideration, then I don’t know what is.

  1. Stick With What Works

A vlog is basically a blog in video format. If you’re uncertain if you could realistically come up with good vlog content, look no further than your blogging strategy. Sharing information via video rather than the standard blogging format spices things up, but you can stick with the same type of content your audience expects from you for consistency. 

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Social Media Checklist: Does Your Business Use Pinterest?

When you’re attempting to build a thriving online presence for your company, social media is one of the major things to check off your list. It’s inevitable at this point – you’re customers are on social media, and they expect you to be as well. When you set out to build up your social media game, there are the standards that you think of: Twitter, Facebook, LinkedIn, perhaps Google+ or Instagram. But what about Pinterest?

If you haven’t jumped on the Pinterest bandwagon by this point, now is the time. 70 million people are currently using Pinterest – the potential exposure for your business on this platform is unbelievable. If you have conducted the research and determined your target buyer personas, this will give you a good indication if Pinterest is a must for your company. Chances are, it is.

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A Content Marketing World Means Happier People

Consumers are exposed to hundreds, possibly thousands, of ads every single day. While that sounds crazy, just take a second to consider what “technically” could be considered a form of advertising. From the commercials you hear on your morning commute, to the ads that pop up on your sidebar as you scroll through Facebook, to the numerous fliers, postcards, and ad books that show up in your mail every day, you are constantly being bombarded with messages to “BUY!”.

Traditional marketing methods are notoriously intrusive. They are all about reaching out and grabbing the attention of potential buyers, and give little thought to the experience on the consumer’s side of things. Implementing a more modern marketing approach within your company means thinking more about the consumer and their wants and needs. And what the modern consumer typically wants is information.

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