Why Aren't My Landing Pages Converting?

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Convincing Your Boss To Hire An Inbound Marketing Agency

Since you’re reading this blog post, I’m going to assume that you’ve already spent some on this site and blog, and have come to understand at least a little about the value of inbound marketing. And if that’s correct, we’re happy you’ve made it this far. But unless you’re the ultimate decision maker in terms of how your company spends its marketing dollars, there’s going to be at least one other person you’re going to need to win over. And convincing your boss that hiring an inbound marketing agency is the solution the company needs may be something of a challenge, especially if things have been done a certain way for a long time.

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The Reason Behind Blogging and Why it Creates More Website Traffic

It’s a question I have wondered once or twice myself – why the heck do we need so many blogs? As I slaved away at my keyboard (#FirstWorldProblems), agonizing over the latest paragraph, I pondered what the purpose of it all was. How could a 500-word article written by me convince someone to do business with us?

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Determining the Value of Facebook Marketing for Your Business

I’ve been working in marketing for several years, in a variety of functions: I’ve handled social media campaigns, built social media followings from the ground up, worked on marketing emails, written blog articles. Basically, if it has to do with inbound marketing, I’ve probably done it. And in my experience, the absolute hardest thing to do in marketing is establish a clear ROI (Return On Investment).

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Planning A Modern Website Redesign: 4 Things To Know

Nothing lasts forever, and that’s especially true in the hyper-paced evolution of the World Wide Web. Do you remember what some of the earliest versions of some popular websites looked like? I like to look at the Wayback Machine on archive.org to take another look back at some of those sites, many of which seemed so modern and cutting edge not so long ago. It always amazes me to see how outdated and archaic those designs have become in a relatively short period of time.

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5 Ways the HubSpot CRM Will Make Your Life Easier

I’ve discussed my love of old sayings and clichés on this blog before, and another one I really enjoy is “a lot of plates in the air.” This harkens back to an old circus trick, where someone would spin plates on top of wooden sticks. You would use this phrase when you’re busy and have a lot of tasks at the moment – and you’re uncertain how those tasks are going to play out (i.e. one of your spinning plates could fall and break!).

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