3 Easy Tips to Increase Your Social Media Following

Increasing your social media following is kind of a cruel joke: once you get a large following, your page/account becomes more popular and it becomes increasingly easier for your following to grow, and at a faster pace. But if you already have a bunch of followers, you clearly don’t need help getting more. So what’s the little company with 50 likes on Facebook supposed to do? Why can’t they have an easier time getting followers? 

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What Marketers Mean by "User-Friendly" When Describing a Website

When you see the term user-friendly, you probably think it means “easy.” You may see this term used to describe all manner of different things, from tools to software. However, when it comes to marketing and business websites, user-friendly usually refers to two different things.

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7 Benefits You Get From Partnering With an Inbound Marketing Agency

Inbound marketing is one of the fastest-growing trends in the business world, with 85 percent of marketers embracing the strategy in 2014 (up from 60 percent the year before). The concepts at the heart of inbound marketing are not hard to understand: provide valuable content to attract visitors to your site and convert them into leads. But there are many additional parts to a successful inbound marketing strategy, and putting them into practice can be a real challenge.

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Don't Let Your Company Website be an Online Brochure

We’ve reached an age where most businesses now have a website of some kind, because it’s just become expected. Whether you’re a Fortune 500 corporate behemoth or a tiny hole-in-the-wall burger joint, you can set up a website with just a little bit of money and a broadband connection.

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6 Steps to Successful Online Lead Generation for B2C Business Owners

What’s the purpose of your business’ website? Is it to provide your business’ address and phone number? List information about your products? Display your business hours? All of these things are nice to have on your company site, but it really should have one goal above anything else: driving sales. If utilized properly, your website can be your most effective sales tool with online lead generation.

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How Often Should I Send Sales Emails?

If you go to your personal email inbox right this instant, I can virtually guarantee there will be a sales email there waiting for you. Whether it’s from your credit card company, cable provider or a company whose survey you filled out at a public event, there always seem to be sales emails bombarding your inbox. 

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