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Online Marketing: Outsourcing vs. In-house

Any business looking to succeed in today’s world knows that online marketing is an essential element. Today’s consumers spend more time online than they do using all other forms of media combined. Old school methods of marketing, like yellow pages ads and other print media, are no longer effective at reaching your target audience, and simply won’t produce the results that you’re after. In 2016, the question is no longer whether you need to focus your marketing efforts online. Rather, the more relevant questions are, what methods of online marketing to use, and whether your marketing plan is best managed in-house or through outsourcing. 

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Should I Outsource My Digital Marketing Efforts?

Marketing via digital channels is undoubtedly a necessity in today’s world. And it’s becoming more complicated and perhaps more challenging than ever before. Businesses nowadays outsource a plethora of functions, including web hosting, accounting, and customer service. How about marketing? Outsourcing of digital marketing efforts is a growing trend as well, and there is no shortage of agencies that are ready to handle that work on your behalf. But is it the right choice for you and your company? Let’s look at the pros and cons, of doing so, which we hope will help you decide whether to outsource your digital marketing efforts. 

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Choosing a HubSpot Partner: What to Look For

HubSpot is becoming synonymous with all things related to inbound marketing. The inbound marketing software platform that HubSpot offers can help businesses of all sizes create, publish, and measure the effectiveness of content. The platform is robust and can take a significant amount of time and energy for you to learn and use all of the features to their highest potential. If you do not have the resources available to develop and implement your own inbound marketing plan through HubSpot, you can work with a HubSpot Partner that has experience with the platform.  

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Outsourcing Your Digital Marketing: The Key To Saving Time And Money For SMB

There is a growing trend in the business world to outsource as many tasks as possible. I know even hearing mention of this immediately rubs some business owners the wrong way. For starters, the word “outsourcing” has negative connotations to many of us, as it conjures images of large corporations outsourcing jobs overseas. The idea of outsourcing your digital marketing, or any other significant work also goes against the DIY mindset that so many small and medium-sized business owners really thrive on. 

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Keywords For Dentists

This is going to be a relatively short blog. In other words, I just want you to check this out for yourself. If you find out you have a problem, contact us immediately.

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Should A Dentist Outsource His / Her Social Media Marketing Efforts?

If you’re a dentist reading this article, I feel for your frustration. I know you didn’t go through years of dental school to learn how to do social media marketing, or any type of marketing, for that matter. Undoubtedly, your goal was to practice dentistry, and the choices you made were about questions like what type of dental work to focus on, and where to open your practice. I feel pretty confident in my expectation that you didn’t take business classes in college, much less any studies with a focus in marketing, and it wouldn’t surprise me if you have little or no interest in social media. Lots of professionals I know avoid social media like the plague, as they don’t want their personal life to be exposed to their colleagues and clientele.

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Hiring A Virtual Marketing Agency To Handle Your Online Presence

There was a time, even in my lifetime, when the best way to attract people to your business was to hang out a sign in view of passers-by. Hopefully people would see your “shingle”, and remember you when they needed your services or products. Ideally, this would result in having some satisfied customers, who would spread the word about the quality of your work to their friends. Business generated by word-of-mouth, or referrals, was always considered to be a great way to do business, since a strong recommendation from an existing client typically speaks much louder than volumes of self-promotion and advertising.

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The Yellow Pages Are Dead!

After spending a really fun career selling yellow pages print advertising, I can say unequivocally, they are a thing of the past. Not too long ago my local phone book would be delivered and it was the better part of 6 or 7 inches thick. It was bustling with advertising, coupons, full color advertisements on the back cover and one might say it was business suicide for your business not to be included. I have personal memories of business owners who missed the book or were inadvertently left out somehow. They were mortified, it was going to be 12 months of hell trying to recover the lost source of new customer leads. And now as you can see in the photo above (from my hallway) the books just clutter up the walkway. Eventually they are thrown out and nobody really cares.

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