Social Media - Humanizing Your Brand

Inbound marketing has many different parts – email, blogs, content offers – but one of the most critical is social media. In fact, social media is a very important part of any modern marketing strategy, because social media has become an integral part of the life of the modern American.

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3 Things Snapchat Has Taught us About the Modern Consumer

Do you ever get picture text messages? Do you wish those picture messages would only appear visible for 10 seconds (or less), then suddenly disappear forever?

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Is Instagram Going to Take Over Social Media Marketing in 2015?

If I asked you to name the hottest social media site for your business, which one would you choose? Probably Facebook, and for good reason – the behemoth continues to grow and shows no signs of slowing. Or perhaps you would choose Twitter; you can’t watch a TV show, sporting event or movie trailer without seeing an accompanying Twitter hashtag. Those in the B2B space might be inclined to choose LinkedIn, the preferred social media site for business professionals. 

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How to Determine Where Your Leads are in the Buyer's Journey

Sales and inbound marketing are all about leads. Sometimes, you get lucky and a consumer comes right to your business and tells you exactly what they want, without any effort on your part. But that’s not really sales, is it? That’s more like just purchasing. If you needed toilet paper and went to the store to buy it, you weren’t a lead; you were just a consumer.

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Building a Website on HubSpot's COS vs. Wordpress

In order to implement a solid and successful content marketing strategy, it’s important to have a streamlined and effective website. If your business is transitioning to content marketing for the first time, or your website hasn’t been updated since the Bush Administration, you’re going to want to take the time to redesign your site.

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4 Reasons Your Keyword Strategy is Not Getting High Google Rankings

One of the critical components of inbound marketing is the identification and use of keywords that are prominent in your business’ field/market. Because inbound marketing is all about attracting the customer to your website, you need to use keywords that are likely to be included in Google searches related to your field – this is what helps the potential customer find you.

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