What is Gated Content?

One of the most touted benefits of content marketing is its ability to increase quality traffic for your business. By creating targeted content, such as blog articles, eBooks, and infographics, it increases your visibility and likelihood for people to find you. According to Demand Metric, 80% of people appreciate learning about a company through custom content, and 60% of people are inspired to seek out a product after reading content about it. 

Read More

4 Things Business Owners Should Not Forget When Blogging for Their Company

There are numerous benefits to blogging for business. You can establish yourself or company as an authority in your field, attract more traffic to your website, encourage repeat customers, and ultimately attract new customers through blogging. If you are a business owner considering or currently blogging for your company, there are some important things about the process you should not forget.

Read More

Why Your Inbound Marketing Strategy Isn’t Working

All the research said it was going to work. You read blogs, articles, guides, and anything you could find on inbound marketing. They all touted this new, innovative strategy as the next big thing. Businesses like HubSpot push statistics like how inbound tactics generate 54% more leads than traditional paid marketing. You decided to give up your old strategy and switch to inbound. 

Read More

The Anatomy of a Basic Inbound Marketing Plan

Inbound marketing is what we do here at Rhino. It is a marketing strategy that focuses more on what consumers actually want rather than forcing them to want what you have. The common saying is that inbound marketing is all about the “pull.” Through different strategies, people are pulled in toward your business. In contrast, traditional marketing is about “push.” It attempts to push your business messaging out to everyone, with no regard for if anyone cares (think pop-up ads or billboards). 

Read More

5 Pest Control Marketing Ideas Your Competitors Are Not Doing

Pest control as a business has been around for as long as there have been pests and people who don’t want them in their homes. The pests that plague people and the methods of controlling them may not have changed much over the years. But times certainly have changed, and consequently pest control companies, like most businesses, have to adapt their methods of marketing. The old school approaches, like word-of-mouth, yellow pages listings, and ads in the local newspaper are losing their relevance, and new approaches are needed. Here are some ideas of ways you can market your pest control business, which should help you distinguish yourself from your competitors. 

Read More

Is Social Media Marketing Worthwhile for Your Business?

Social media can seem vapid, conceited, and a waste of time to some people, and maybe they are right. It can be full of empty conversations, unsavory opinions, and constant spam, but there is also another side to it. As a business owner, social media can actually be a marketing tool and platform to promote your company.

Read More

How to Come Up with Blog Topics that Attract Website Visitors

If you follow our blog, you have already seen us cover the importance of blogging for businesses (The reason for blogging and 15 stats that prove your business needs to be blogging). There are many articles that go into the why, so I will be discussing the how. It is not enough to know that you should be blogging; you also need to know where to go from there. Business owners who are uncomfortable with writing are likely hesitant to start despite knowing how helpful a blog can be.

Read More

Content Marketing for Beginners: How to Get Started

You’ve heard about how important it is these days, how it can transform your marketing efforts, how it is changing the game, but what is content marketing really? The Content Marketing Institute’s definition is:

Read More

Comments