Is Email Marketing Still Effective in Today's World?

I will answer the title of this blog immediately - yes, email marketing is an effective marketing strategy in today's digital world. For some reason, many business owners we come across think their emails are not getting looked at by potential customers, but it is actually quite the opposite. It is still one of the most cost-effective solutions to reaching a large audience. Here’s why you should continue to rely on email marketing in your business:

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Why Every B2B Company Needs Content Marketing Services

Working in the business-to-business (B2B) sector can be quite challenging, especially when compared to the business-to-consumer market (B2C). When you’re dealing directly with consumers, you can take a variety of approaches to reach them.

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Paying for Content Distribution: Should You Consider It?

“Do you want to boost your post?” If you have a Facebook page for your business it is likely that you have been asked that question. It can be disheartening to post great content only to realize that it only reached a small audience. For a small fee you can boost your post and reach more users, but the costs can add up quickly. Before you spend a large chunk of your marketing money on paid content distribution, take some time to learn about your options. First, let’s go over some of the options for paid content distribution and then discuss if it is worth considering.

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Is Your Pest Control Company Utilizing Online Marketing Strategies?

Pest control is the sort of work that changes somewhat from one season to the next, and there are differences in the work that you do in different geographical locations. But, there’s one thing that all pest control companies have in common with each other, and, really, with all other businesses for that matter. You need to continue attracting new customers, and retain the customers that you’ve already worked with, if you want your business to succeed. 

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How to Create Blog Content if You Own a Pest Control Company

There is no way to deny that the internet is a powerful marketing tool. The vast majority of people use the internet to search for services they need, as opposed to using other methods such as the yellow pages. If you want potential customers to find your website when they need pest control services then you must have an online presence.

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Do You Have a Sales Process in Place to Handle Leads You Are Generating Online?

If you’re reading this blog, I’m hoping that you’ve taken our advice, and have begun to implement some inbound marketing strategies. I’m assuming that you’ve built a website that really shows off your offerings, and that you’re blogging and using social networking to get the process going. If so, chances are that you’re starting to generate leads online. Congratulations! This is an exciting moment. But now that the leads are beginning to pour in, the question of is what to do with them. Leads are a vital step in the process, but not the goal, which is, of course, to close sales. What you need is a sales process that converts those leads into customers.

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Is Your Dental Practice Utilizing Online Marketing Strategies?

Online marketing strategies? If the question in the title of this article, or any mention of marketing for your dental practice, throws you for a loop, I’m not surprised. I mean, you went through all those years of school to be a dentist, not a salesman, right? But in reality, while your main focus has been learning everything there is to know about dentistry, and honing your craft, your dental practice is something of a business. The minute you opened the doors of your practice, you also became an owner of a small business, and if you don’t keep patients coming through your door, your dental practice will be a thing of the past.

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3 Things You Need To Incorporate In Your 2016 Website Redesign

In 2016, just about every business I can think of has a website. However things change very, very quickly in the wild world of the web, so much so that even websites that were built only a couple of years ago may look outdated by now. Or, they may lack functionality that is now commonplace. While it’s easy to make changes to your website content or to tweak some simple design elements, sometimes it’s necessary to do a complete website redesign. When you’re ready to do a total overhaul of your site, these are a few elements that we don’t think you should leave out this time:

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