How to Improve Your Sales Process - and Modernize it for Our Era

Sales in the digital age are not what they used to be. Before, you relied on traditional marketing methods to try to make sales: things like buying print ads or commercial time, or advertising in the yellow pages.

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How to Transition From Yellow Pages Advertising to Inbound Marketing

If you’re still spending your money on yellow pages advertising, you’re making an unwise business decision. Not only are the yellow pages expensive, their reach continues to fall every year. Yellow pages used to dominate the local business ad market, but people are now turning to the internet instead, and in huge numbers.

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3 Reasons Your Email Marketing is Ineffective

Email marketing is hard. Any company with an online presence is trying to get your email address, and they then want to use that email address to market to you constantly. To get your company noticed in such a crowded field is a challenge. Although there is no surefire way to make your email marketing flawlessly successful, there are ways to make it much more effective.

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Are YP's Online Products Effective?

For years, the yellow pages were the go-to resource for local business listings, and therefore the logical place for local businesses to place advertisements. But during that era of yellow pages dominance, the internet began to flourish and has now overtaken the yellow pages as the best marketing tool for local businesses.

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Repurposing Existing Content - What Does That Mean?

In the simplest terms, repurposing your content means you take the same information and present it in different ways. You might wonder why a company would do such a thing – don’t people want new information instead of old information? But repurposing content isn’t about presenting the same information to the exact same people; it’s about bringing information to new audiences.

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When Will the Last Yellow Page Ad be Printed?

It’s been said that nothing lasts forever, and in the digital age, that is especially true. During the dot-com boom, tech empires were built up fast, and then toppled even faster. But one relic has somehow survived long past its due date: the yellow pages.

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