Blog Topics – 3 Reasons Why Yours are Getting no Attention

When implemented properly, content marketing is both cost-effective and highly effective at generating leads. Maybe that’s why 93 percent of B2B companies are using some form of content marketing today – and that number is up year-to-year. One of the key components of a solid content marketing strategy is the use of blogs.

Continue Reading

4 Ways the Holidays Can Create a Business Culture Employees Love

The holidays are a wonderful time of year, where friends and family get together to eat big meals and exchange gifts. But it’s not always a great time for employees. Business is usually slow, and offices are often half-empty as employees seize the opportunity to take vacation time. To help keep your employees’ spirits up, consider these four tips:

Continue Reading

3 Reasons Why the Modern Consumer Has Changed Our Marketing Efforts

In the past, marketing was easy: you buy a big yellow pages ad, maybe pay for a couple of radio or TV commercials, and you call it a day. After all, choices for consumers were extremely limited: you want to find a business or service? You check the yellow pages. The end. Want to wind down and watch some TV? You have three whole networks to choose from – have fun! So it behooved businesses to advertise in those two prime mediums, because they were the ones receiving all the eyeballs.

Well as you know, the world has changed dramatically. And our brave new world has really changed the attitudes of the modern consumer – which means our marketing efforts have to change as well.

Continue Reading

4 Steps to Hiring a Content Marketing Agency

So you’re considering hiring a content marketing agency – first of all, congratulations! Content marketing is one of the fastest-growing marketing strategies for a reason: it’s affordable, effective and dynamic. It can also be challenging for newcomers, so a content marketing agency can really help get you going – as long as it’s a qualified, professional agency.

Continue Reading

Are You Measuring the ROI of Your Yellow Pages Advertising?

If you own a business, whenever you make an investment, it’s important to analyze your ROI: Return On Investment. That way, you can measure how effectively you’re spending your money. Successful businesses always have good ROI. With that in mind, when was the last time you analyzed your ROI on yellow pages advertising?

Continue Reading

How Much Does it Cost to Build a Website on the HubSpot COS?

Content marketing has quickly become the most popular marketing strategy used by businesses today. Taking advantage of the dominance of the internet, content marketing attracts potential customers from all over cyberspace by utilizing targeted, keyword-laden content to rank highly in Google search results.

Continue Reading