Revamping Your Sales Process - the Inbound Way

No one is ever happy with their company’s sales. It’s kind of like Congress, or the current cast of Saturday Night Live: you have various different complaints about it, it’s never good enough, and you always wish it could perform better. This is mostly just the nature of sales. It’s a very fickle process, with many ups and downs, and it puts constant pressure on your sales staff. And no matter how great your sales may be, we always want more. You can’t close every deal – in fact, you’ll probably fail to close the vast majority of them – but sales managers and CEOs would sure like you to.

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15 Inbound Marketing Statistics That Will Blow Your Mind

If you’re searching for proof that inbound marketing works, you’ve come to the right place. We are major believers in the power of inbound marketing, because it has not only worked for our clients, it’s also worked for us. There has never been a marketing strategy quite like inbound marketing, because it’s a strategy that was created as a result of the times we live in.

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5 Fixable Causes For Low Website Traffic

Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. Why does traffic matter? Because it presents opportunities.

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How Many Blogs Do You Need To Publish To See Leads Start Pouring In?

When it comes to inbound marketing, content is one of the most critical parts of the formula. You absolutely need to have quality content in order to implement a successful inbound marketing strategy. A lot of businesses seem to get concerned with this prospect, because a lot of content requires a lot of writing, and many people are uncomfortable with that concept. They’re not confident in their ability to produce so much content. Therefore, they wonder how few blogs they can get away with writing.

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Why Doesn’t Anyone “Like” My Facebook Business Page?

Have you ever tried to play video games with someone over the age of 40? Or, if you’re the older one, have you ever tried to play video games with one of your kids or a young niece or nephew? Either way, the result is usually the same: the older player is confused, several steps behind, helplessly pressing buttons and hoping for the best. That’s how social media marketing can feel sometimes – you have no idea what you’re doing, but you keep messing with it and posting stuff, hoping it’ll somehow work out in the end.

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4 Most Obvious Reasons Your Landing Pages are not Converting

If your business is using landing pages to drive sales, that’s excellent; landing pages are a key part of an effective inbound marketing strategy. But even the best landing pages don’t have great conversion rates – average is around 2.35 percent. That’s just the nature of the business. 

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