Should Small Business Owners Invest in HubSpot?

When you run a small business, expenses are one of your primary concerns. You’re not running a corporation with capital to burn; you’ve got to stretch every dollar. So when you consider spending big money on marketing automation software like HubSpot, it probably makes you a bit squeamish.

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Writing for the Potential Customer: How to Pique Their Interest

Unless you’ve been writing in a professional capacity, you probably haven’t picked up a pen (or should I say, picked up a keyboard?) in a very long time: perhaps since college, or maybe even high school. The good news is, we’re not talking about writing term papers or citing research journals – mercifully, this is a much simpler form of writing. But it’s still going to be much different than writing for any other audience or in a different capacity.

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Integrating HubSpot Into Your Marketing Strategy

There is a large group of marketing professionals and business owners out there that seem to crave difficult tasks. I might be exaggerating a bit, but these people are certainly gluttons for punishment. Of course, I’m talking about individuals who don’t use marketing automation software.

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Building a Website on HubSpot vs. Wordpress

As a business owner in today’s digital world, you’re undoubtedly aware of the need to keep your website constantly updated with fresh content. And there are plenty of choices of platforms that you can use to build a website these days. So how can you decide which one to use?

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4 Reasons Dentists Should be Using Inbound Marketing Strategies

Dentists, like other healthcare professionals, are primarily concerned with providing a much needed service to their patients. Still, there are plenty of dentists out there for patients to choose from, and you need to keep them coming through your door. When all is said and done, you are running a business.

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Using Video Marketing for the Modern Consumer

The modern internet user loves videos. Whether you use metrics or anecdotal evidence, there is ample proof that proves this idea. And it’s not just YouTube anymore – that website is practically a dinosaur in terms of how long it’s been around. Today, modern consumers are using apps like Vine, Instagram and Snapchat to view and create their own videos, and thanks to the popularity of smartphones, shooting video has never been easier. When you consider how advanced smartphones have become, the quality of those videos is often excellent as well.

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