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Outsourcing Your Content Marketing Does Not Mean Offshoring

Let me ask you a question, if you will. When you started to read the heading above, did you cringe, even just a little bit? If your answer is yes, I’m not at all surprised. Outsourcing has become something of a dirty word in today’s world. When most of us hear the word, we tend to think of the growing trend in the business world to move operations like manufacturing, customer service, and IT to other continents, sending with it lots of jobs which are sorely missed here in the States. This practice, which has contributed to our current economic woes, and has, deservedly stirred up a lot of resentment and bitterness, is more correctly called “offshoring”, since it has to do with sending jobs overseas.

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Virtual Marketing Department vs. In-house Marketing Executive

There’s no question that marketing is one of the most essential functions of any business, regardless of the size of your company or what it is that you’re selling. You’ve got to define your brand identity, and get the word out on the street, through advertising and social media, so that people know that you’re there, and what you do. And ultimately, you need to get those people “in your door”, even if it’s a “virtual door” to your website, and turn them into customers and close more deals. 

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Why You Should Outsource Your Digital Marketing Efforts to a HubSpot Partner

If there’s one function that’s absolutely essential to every business, it would probably be marketing. Let’s face it, it doesn’t really matter what kind of product or service you’re selling. Unless you’ve got a product that completely sells itself you’re going to need to put some effort into promoting what you do. That means getting the word out to your potential clientele, and it also means bringing customers in the door. At this point in time, however, it’s more likely that it’s a virtual door into which you need to bring your customers, not a physical one. We’re deep in the digital age, and old-school method of marketing, like print advertisements and cold calling by phone, have given way to what we’ve come to know as digital marketing. If you’re not focusing your marketing efforts towards digital channels, you’re missing the boat.

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Running a Google AdWords Campaign for the First Time?

As a business owner, you know that it is important for people to be able to find your company online. But, how do you make sure potential customers are able to find you when they search for the products or services you offer? One option to help increase your visibility on search engines is to pay for ads. The way to do this on Google, which is the top search engine, is to start a Google AdWords campaign.

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The Key Components Of Our “SMART Sales Website™” Solution

In the early days of the web, it was something of an accomplishment and a distinction to even have a website for your business. Later, as commercial websites became more commonplace for businesses of all sizes, it was great to have a website that was basically a glorified brochure for your company. In today’s highly competitive world, however, “brochureware” sites are no longer adequate. You need a website that actually increase your business. Our SMART Sales Website™ is just the solution you need.

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Everything You Should Know About Web Marketing for Dentists

People search online for almost everything. This means that you need to have a presence online so you can be discovered by potential patients. You can create an online presence through many outlets including your website, social media, and paid ads.

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3 Reasons Outsourcing Your Marketing Responsibilities is a Good Idea

Marketing is an important part of any type of business. Whether you sell a product or offer a service, you need to do some type of marketing so potential customers can find your company. If you have not been putting much effort into marketing, it is time to get started. If you have been doing the marketing for your business on your own without the desired results, it is time to change your approach. If you fall into either one of these categories, outsourcing your marketing responsibilities is a good idea for three main reasons.  

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Is Email Marketing Still Effective in Today's World?

I will answer the title of this blog immediately - yes, email marketing is an effective marketing strategy in today's digital world. For some reason, many business owners we come across think their emails are not getting looked at by potential customers, but it is actually quite the opposite. It is still one of the most cost-effective solutions to reaching a large audience. Here’s why you should continue to rely on email marketing in your business:

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