Are YP's Online Products Effective?

For years, the yellow pages were the go-to resource for local business listings, and therefore the logical place for local businesses to place advertisements. But during that era of yellow pages dominance, the internet began to flourish and has now overtaken the yellow pages as the best marketing tool for local businesses.

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Repurposing Existing Content - What Does That Mean?

In the simplest terms, repurposing your content means you take the same information and present it in different ways. You might wonder why a company would do such a thing – don’t people want new information instead of old information? But repurposing content isn’t about presenting the same information to the exact same people; it’s about bringing information to new audiences.

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When Will the Last Yellow Page Ad be Printed?

It’s been said that nothing lasts forever, and in the digital age, that is especially true. During the dot-com boom, tech empires were built up fast, and then toppled even faster. But one relic has somehow survived long past its due date: the yellow pages.

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Yellow Page Advertisers: Time to Embrace the Decline

For decades, there was always one source you could depend on for finding local businesses in a hurry: the Yellow Pages. Just like clockwork, every year, that thick yellow book would get flopped on your front door step, and you’d have immediate access to businesses all around you.

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Renewing Your Yellow Pages Contract is Like Skydiving: DANGEROUS

The headline of this blog isn’t meant to scare you away from skydiving: in general, skydiving has become so commonplace that it’s actually safer than ever. There was only one fatality for every 133,333 dives attempted in 2013 (less than .0001 percent). In fact, even wheelchair-bound former President George H.W. Bush jumped out of an airplane to celebrate his 90th birthday this year.

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Is There a Place for the Yellow Pages in Your Marketing Strategy?

For decades, the yellow pages reigned supreme as the best marketing tool for small businesses. Delivered every year, without fail, to your own doorstep, the yellow pages were found in every home and were the go-to resource for anyone in search of a business or service. But those were also the days of three major television networks and cell phones the size of bricks; things have changed.

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