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Writing Content for Your Website: Outsourcing it vs. Doing it Yourself

I’d like to start this article off by apologizing to any business owners who may be taken a bit aback by the title. I’ve been involved in a number of small / startup companies, and I cringed just a little myself as I typed those words. It’s not just that outsourcing has become a bit of a dirty word in the media in recent years, with so many jobs having been outsourced / offshored. We’re talking about a completely different definition of the word “outsourcing” here, the one that’s becoming a fairly standard business practice, that is, delegating a business process to a third party or an external agency. 

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Blogging For Millennial Audiences

Even as I write this article, millennials are rapidly securing their place as the most populous age group in the population and the workforce. I’m talking here, of course, about the enormous group of Americans who were born between roughly 1980 and the early 2000s. It’s difficult to read very much in today’s media without some mention of this demographic. If it’s not some comment about the stereotypes of that generation, then it’s going to be a discussion of how irrelevant my generation (I’m a baby boomer) has become to marketing and media trends. But in case we’ve left any gray area here, no less authoritative of a source than the Pew Research Center has made it perfectly clear here: Millennials have now passed Baby Boomers as the largest living generation in the US. Their numbers now exceed 75 million, narrowly surpassing my generation. As a side note, Generation X-ers are catching up as well, and are expected to overtake Boomers, our ranks already beginning to dwindle, by 2028. 

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Just Bought a HubSpot Subscription? Time to Outsource the Work

If you’ve just bought a subscription to HubSpot, I’d like to be the first one to congratulate you on making a wise investment. Perhaps you’ve been doing some research on the subject, and you’ve heard that HubSpot is the premier software for marketing automation, and you’ve decided to purchase a subscription to see for yourself. Or maybe you’ve already read some of the articles on our blog telling you how great HubSpot is, and how it will transform your marketing efforts. Or perhaps you’ve visited HubSpot’s own website and blog, and you’ve seen the staggering statistics, like over half a million subscribers to their blog, and over a million followers on Facebook, and wanted to see what all the hype is about.

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Learning SEO as a Business Owner: What are the Basics?

It’s really not possible to talk about online marketing campaigns without discussing SEO, or Search Engine Optimization. I’m talking, of course, about the all-important process of tailoring the content of your website so that you can achieve the maximum visibility in search engine results. More specifically, it addresses those search results that are “unpaid” or “organic”. In other words, we’re talking about results that are produced without purchasing those ads that appear on top of all the other results you get from Google. 

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What Types of Content Will a Virtual Marketing Agency Produce?

If you’re in business, you already understand that marketing is an ongoing process, one that requires continuous effort and attention. Unless you have a fully-staffed team of marketing professional as part of your in-house staff, it’s typically going to be a challenging process to manage on your own. This is just one of the reasons why there is a growing trend to outsource these services to a virtual marketing agency. If you’ve spent any amount of time on our blog here at Rhino, or done much research, you are probably aware that the main focus of those services is based on what is known as content marketing. But you may not know exactly what that entails. 

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Why Dentists Should Outsource Their Marketing To A HubSpot Partner

I do a fair amount of writing about marketing, especially online marketing, some of which is very general information, and some is specifically targeted to people in a particular field. But when I write articles aimed at dentists, I sometimes feel like a strange visitor from another planet. It doesn’t surprise me that marketing is something of a foreign concept to healthcare professionals in general. I understand that you didn’t go to school to learn marketing, or probably any aspects of business. Anyone wanting to practice any form of medicine went through a rigorous regimen of schooling, which is, of course, highly technical in nature, and that’s plenty to work with. And for dentists, you’ve got much more in the way of specialized information to absorb, and new innovations in dentistry to stay on top of all the time. So, I fully get it, that marketing may not be in the forefront of your most immediate priorities. 

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Which Social Network Is Best For Establishing My Brand Identity?

There are many facets to a successful marketing campaign. On this blog, we talk a lot about content creation, blogging, and website development. These all are primarily centered around the process of lead generation, nurturing those leads, and converting them into buyers. But there’s so much more to successful marketing. 

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6 Benefits of Outsourcing Your Digital Marketing to a HubSpot Partner

You don’t need to do a lot of reading of business blogs (including this one) to get the idea that there is a significant trend towards outsourcing your digital marketing efforts rather than try to manage them internally. Here at Rhino, we refine that recommendation a little further, and suggest that you’ll do best to work with an agency that partners with HubSpot. There’s a lot out there that has been written on the subject. To make it perfectly clear for you, here are some of the benefits of working with a HubSpot Partner.

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