How to Build a Website that Creates Value for Visitors

I spend a vast majority of my day online, and it’s been that way for quite a while. When I’m at work, I’m communicating with managers and coworkers online, and using the internet to research the extremely informative and fascinating blog articles you see here. And when I’m off the clock, I often surf the web for my own enjoyment, or interact with friends and family via social media. And in all that time I’ve spent on the World Wide Web, I’ve encountered my fair share of dud websites.

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Social Media Marketing: 5 Strategies You Should Test For Yourself

Social media is a strange phenomenon in today’s world. On the one hand, it can appear as a morass of photos of cats, posts about what your friends ate for lunch today, and celebrity gossip. But on the other hand, lots of businesses are, in fact, achieving success through social media marketing. But if you have found it frustrating to try to establish a business presence in the networks, let alone try to actually generate business that way, here are a few strategies it would be worth your while to experiment with.

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A Timeline Of The Changes In The Facebook News Feed Algorithm

Judging by what you may read in the media, April 2015 marked the apocalypse for marketers. Twice. Or did it?

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6 Website Redesign Terms Every Business Owner Needs To Know

So, your business has had a website for a while. But it’s 2015, and we all know the game has changed since you put those first pages up there, and it’s time for a new version of your site. Before you start talking to developers and designers, you’ll want to familiarize yourself with some of these website redesign terms, so you’re not drowning in a sea of current jargon. Understanding these terms will also give you a clearer picture of what your priorities should be when you build the next iteration of your website.

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4 Mistakes Lawyers Are Making With Their Inbound Marketing Strategies

On this blog, we’re always talking about inbound marketing strategies, and we can’t emphasize enough that they apply to any type of business. This means businesses of all sizes and in any industry, and lawyers are certainly no exception. Long gone are the days when lawyers eschewed any type of marketing or advertising, preferring to let clients find their way to the firm. And it would be great to have a referral-only business based on the power of the reputation of your practice. 

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Determining If Yellow Pages Advertising Is Working For Your Business

I’m going to probably really date myself when I tell you that I remember a time when the yellow pages was the first place, if not the only place, to look for any type of a business or store. It served another excellent purpose as well, at least if you grew up in a big city, like I did, where it was a huge volume: as a booster seat to help the littlest kids in the family reach the table next to the adults. And if you’ve been in business for a long time, you may very well have been doing a considerable amount of yellow pages advertising over the years.

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