Since the beginning of ecommerce, companies have been looking to boost their SEO (Search Engine Optimization) by any means possible. Your website and content’s SEO is one of the major deciding factors that determines if you’re going to have success online or not. And when we talk about SEO in the modern age, we’re basically talking about Google.
Despite the best efforts of Microsoft to prop up Bing, Google still dominates the search engine market by a wide margin. According to recent reports, Google still owns 75 percent of the US search engine market, and an even bigger chunk of the mobile search market. And that’s after Yahoo actually gained some ground last year.
One of the primary methods of boosting your SEO is through the selection and implementation of appropriate keywords. You have to find out what keywords are going to be used most often in searches related to your market/field or products/services. This is especially important if you want to achieve success through inbound marketing. Your inbound marketing campaigns are virtually guaranteed to fail if you don’t properly utilize the right keywords.
So how does one discover these “keys” to marketing triumph? There are various online tools that can help you through this process:
This is our keyword tool of choice here at Rhino, because we find it to be both easy to use and very effective. However, it does require a HubSpot subscription (which is an excellent investment anyway). The keyword tool will allow you to identify keywords and keyword combinations that will be easy to rank highly for, so you can immediately start boosting your traffic. It will also give you suggestions on other appropriate keywords, and give you excellent information on the keywords you’re currently using. For example, you can find out where you currently rank for specific keywords, and how many monthly searches are being conducted for those terms.
Google AdWords Keyword Planner
This is a free tool for those who use Google AdWords, the search giants’ long running pay-per-click service. Keyword planner is especially helpful if you already have some keywords in mind. You can input your keywords and Google will automatically start grouping some together to give you more search terms to choose from, and then provide historical data to show you how those terms have performed in the past.
If you need help researching new keywords, you can input information from current campaigns or about your products/services, and Google will then help you discover keywords that are related.
If this is your first time researching keywords, or you’re simply not that comfortable with the whole process, then Moz is perfect for you. It has several SEO tools to choose from, depending on what subscription you decide to go with. MOZ Pro provides you with a central place to manage and track all of your SEO success.