A healthy portion of our time here at Rhino is spent coming up with blog topics. It’s a delicate process that requires several considerations: for starters, what topic do we want to discuss? It’s a bad idea to repeat topics often, so we try to be original. Then, we move to incorporate keywords in the headline, so that our blog will show up in search results. And then after all that, we still have to check it for readability and common sense; if you just throw a bunch of keywords together to form your topics, you’ll not only confuse readers, you’ll probably end up unintentionally sabotaging your rankings.
Determining topics can be a taxing process, but it’s made so much worse when it doesn’t even work. Because while we try to educate and inform our readers with our blog, you must realize that’s not the main point of blogging. Blogging is essentially what’s called a “doorbuster” in the retail world; something meant to bring you to our site, so we can speak to you directly (and hopefully sell you a thing or two). But if your blogs aren’t ranking high in Google search results, you’re not going to attract many customers to speak to.
Why does the process take so long?
Google became the world’s most dominant search engine in part because of its proprietary search algorithms. No one knows exactly how Google’s search formula works, but the company has given us enough information to have a general idea.
When you’re a new site, Google doesn’t have a ton of information on you – its web crawler probably hasn’t visited your site more than once. However, as you blog more and more, you create more site pages that need to be crawled by Google. As your site’s online footprint grows, Google will view it as more relevant and respond by increasing its search rankings. But that’s a slow process that will require weeks (and probably months) of dedicated blogging.
So exactly how long is this going to take?
To be honest, it’s going to take a while. Google needs time to crawl your site and evaluate your offerings. Again, blogging regularly will help speed up this process.
For your blog to start ranking on the first or second page of a search, you need to be posting regularly for at least a few weeks – we recommend posting at least three blog articles per week, although daily posts are ideal. If your blog articles are incredibly informative and your visitors are interacting with your site, you could start seeing significant progress within a month or two. But realistically, you probably won’t make a dent in the search ranking for at least 3-4 months.
Can I speed the process up?
Absolutely, and we encourage you to do so. As mentioned above, blogging every weekday is a great way to start. Additionally, always promote the heck out of every blog article. Post links to all of your company social media accounts and consider sending out emails to current leads or customers when you have some great content to share.