The end goal of just about everything you do for your business online is to bring in leads. Without qualified leads, you wouldn’t be gaining new business from your online efforts. Without new business it is incredibly hard for a company to stay competitive. Therefore, creating a website that effectively brings in promising leads is incredibly important to the success of your business. So what are the qualities that make up a lead generating site, and how much will that cost you? Keep reading for a bit of insight into those questions.
Make Your Message Clear
Each and every page of your website should have it’s own unique message. From your home page to your services page, users should immediately get a feel for what they’ll find there. Design each page with the visitor in mind. Make things easy for them – use clear and concise wording and pleasant imagery that doesn’t overwhelm, all while leading them exactly where you want them to go on the page. No one wants to waste their time reading lengthy paragraphs to find the information that they need. If your message is clear from the first minute they land on the page you are well on your way to converting them into a promising lead.
Include a Call-To-Action on Every Page
The goal of your website is to take each visitor and turn them into a promising lead. The best way to do that is to tell them what you want from them. Including a clear CTA on every single page guides the user where you want them to go – to a particular offer, to a contact form, to a blog post, etc. Once they arrive on the landing page the CTA directs them to, you are one step closer to securing them as a lead.
Make Your Contact Info Prominent
Sometimes users are leery of contact forms. They may feel that they won’t get a timely response, or that they’ll just receive a form email in return for their info. If they have a question that they feel is important and needs a quick answer, leaving a phone number or email where they can easily reach out will make them feel as if they have a bit of control over the situation.
Use Your Content to Your Advantage
On every page of your site you should use descriptive, fun, and easy to understand content. Use words that make your information and offers sound exciting and desirable. Have a clear message throughout your site and within any offers.
Include Testimonials from Satisfied Customers
The fact of the matter is that consumers are much more likely to trust the word of other consumers over that of a business. Including testimonials on your site will allow visitors to see that others have had a great experience with your business and your products or services. Seeing these satisfied costumers can help encourage others to make a buying decision in the end.
So how much will a site with all of these things cost? It depends on the web designer you go with. Every designer charges a different amount for their services, and the range is broad. When choosing a designer ask to see examples of their previous work and take that into consideration along with the price. It’s true that you get what you pay for, so if you want an excellent site that will return the leads you desire, it may be a bit of an investment.
All of the above factors combined together will provide to a website that will help generate an impressive number of leads for your business. Once you have these promising contacts in hand, making the conversion from lead into satisfied customer is a much easier one.