Showing up on a Google search engine results page isn’t often accomplished by accident. A lot of hard work and dedication go into ranking in the top spots for a particular keyword, and many companies are often targeting the same words and phrases. If you are hoping to rank highly in a certain Google search engine result, but you haven’t put in much work, there are a few changes you can make to your routine to ensure that your blog posts begin climbing the ranks on Google.
The first thing you will need to do is make sure you are targeting valuable keywords in each and every blog post you publish. By determining who your target buyer persona is and what their wants and needs are, you can begin to craft your content to answer any questions they may have or provide information they might need.
If your main focus has been in targeting keywords that are heavily competitive, then that is most likely the reason that your blog posts aren’t showing up. Take this for example: if you own a swim school, your first reaction is probably to target keywords like “swim school”, “swim lessons”, and “swim instruction”. Unfortunately, every other swim school with an online presence is doing the same thing. The key to getting your business discovered online is in targeting other, less competitive, keywords that relate to what you do so that you will show up in search results that your target buyers are searching for.
If your target buyer persona is a mom in her 30s with two toddlers, then “swim school” or “swim lessons” won’t be her only search. There is a good chance that this same mother will search “swimming pool safety for toddlers”, “best swim school for toddlers”, or “how do I know when my child is ready for swimming lessons?”. These keyword phrases are much less competitive than the first examples, and your odds of ranking on the first page of Google for them are much better.
The best way to begin ranking for these types of keyword phrases is to create quality blog content that is informative, fun to read, and interesting enough that readers will be likely to pass it along or save it for later. Intersperse these keyword phrases throughout your blog post, and use the phrase in your blog title, URL, and alt and Meta tags as well. The more Google spots that particular phrase in your content, the more likely they will be to think that you are an authority on the subject.
Continue to write content about the same topic frequently, and update your blog as often as possible with fresh content. Blogs and websites that update often have more value in the eyes of Google. However, consistency is important. It’s better to update every week, twice a week, rather than five times one week and once the next. Online users need to know what to expect from you, so choose a blogging schedule that works for you and stick with it.
Another way to promote your blog posts and help them rank highly on Google is to promote them wherever you can. Use your social media pages to your advantage. With every blog post that you push out, promote it on your Facebook, Twitter, Google+, LinkedIn, and any other social sites your company has a presence on. This will not only help drive more traffic to your sites, it will hopefully result in new loyal viewers.
By taking these simple steps, you will be well on your way to rising in the Google ranks. Quality content combined with a social media push is a recipe for online success. To read more on this topic, download our free eBook "How to Rank #1 on Google".