So, you’ve started your inbound marketing campaign. You’ve broadcast a message to your subscribers, and you’ve shared it through all the social media channels. Now you can sit back and watch as a stream of visitors ...

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I’m a frequent user of old sayings and clichés, as any regular reader has probably noticed. I know clichés are supposed to be old and tired, but they exist for a reason – most of the time, because there’s a great deal of truth behind them! So allow me to tell you another of my favorite old sayings – “like finding a needle in a haystack.” ...

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I’m a big fan of Tina Fey, and was a devoted follower of her hit show “30 Rock” throughout its run. The show introduced us to one of the most entertaining characters in recent television history, the charismatic and cunning career capitalist, Jack Donaghy. Played with ...

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We’ve discussed on this blog many times before the importance of businesses establishing a social media presence. It puts a face on your business, and provides a very convenient forum for your customers and potential ...

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Through the years that I’ve spent in the business world, a fair amount of that time has been spent doing sales, and training other sales reps. And one of the points that I simply can’t stress enough to anyone trying to make a sale is a simply adage that we’ve all heard many times: Choose your words carefully.

If you’ve ever seen the film Primary Colors (which is a very thinly veiled biopic of Bill Clinton’s first presidential campaign), there’s an amusing scene where the youngest member of the staff is said to have “TB.” And that didn’t stand for TB’s most common ...

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Being a business blogger is not an easy job. Oh sure, it sounds pretty simple: it’s just a blog, how hard can that be? Plenty of mediocre writers and thinkers have blogs of their own. But when you’re writing for a business blog, you have a very crucial role in the organization. You’re the one who’s going to be responsible for bringing the ...

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