The inbound marketing formula has one simple equation at the center of it, which is vitally important: visitors view your content as strong and worthwhile, which leads them to download content offers to get more of it. But that download actually causes the visitor to become a lead, and that’s great for us: leads can be called, emailed and ...

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One of the most popular jobs of the past few years has been Social Media Manager or something similar. Every business knows that a social media presence is vital in 2015, and someone needs to be in charge of all that. But I have an ...

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Your humble author turned 30 this year, which probably sounds pretty darn young to some out there. But to be quite honest, I feel more and more like an old man with every passing day. I think I might have lost all patience for teenagers, I’m tired more often than I used to be, and my idea of a great Friday night is take-out dinner followed ...

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We’ve talked about Glengarry Glen Ross on this blog before, but it’s such a phenomenal movie about sales, it bears mentioning again. After all, how many movies are actually focused exclusively on sales?

As we’ve discussed many times on this blog, it’s important for any business to have a social media presence in today’s world. And as I wrote recently, it’s more important to increase engagement on social media than it is to ...

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We’re always talking about the importance of maintaining a social media presence to stay visible to your followers, and to interact with them. And with close to a billion daily users, Facebook is ...

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We’re always preaching to you on this blog about the value of inbound marketing. So, hopefully you’ve taken our advice, you’ve built a nice website, stocked it with excellent content, and you’re broadcasting the links to your landing pages through a variety of ...

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