You have adopted inbound marketing and invested everything you have into it. You are two months into posting three blogs per week. You are actively engaging on Facebook, LinkedIn, and Twitter. You have published ten different eBooks that you think are brilliant.

Of all the social media sites we are active on (Instagram, Pinterest, LinkedIn, Facebook and Google+), none get as many questions as Facebook. People all over the internet are still trying to figure out the best way to maximize this following. How do we get more followers? How do we turn followers into leads? Are we posting often ...

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As far back as I can remember, “The Holidays” have always been my favorite time of year. I don’t know when the official start of “The Holidays” is (does Halloween count?), but I think we can all agree that they begin no later than Nov. 1. Because November is all about that turkey and Thanksgiving, and then we’ll be inundated with Christmas ...

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Here’s a marketing pop quiz for you: what’s the point of your content? All those blog articles, content offers, etc. What’s the purpose of all this content? To educate your customers? Move your products? Satiate your desire to become a prize-winning writer?

Inbound marketing is an exciting and incredibly effective marketing strategy, but it does have a pretty specific formula. Your website becomes the central hub of your marketing efforts as well as your most powerful sales tool. You use keyword-laden content to attract ideal customers, and then use more content to turn them into leads. No ...

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As I sat here brainstorming for this blog article, I spent a significant amount of time trying to come up with a good comparison task for lead nurturing. What relatable, common task could I associate with lead nurturing, in order to ...

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As an inbound marketing agency, we work with clients on marketing campaigns every day. And with all of that experience, we’ve developed certain beliefs about marketing and inbound campaigns. Regular readers of our blog, aside from ...

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One of the amazing things about the technological revolution of recent years is how quickly we assimilate technology into our lives. For instance, I’m old enough to remember a time before cell phones became mainstream – they were only for the ultra-wealthy or super busy. Now, every teenager on the block has an iPhone or Android, and it’s ...

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