What many marketing professionals dubbed as “mobilegeddon” in the search engine world, finally began rolling out on April 21. Google’s latest algorithm update is meant to reward websites that are mobile-friendly in search engine results and, according to its nickname, destroy those that aren’t. This may seem cruel to some business owners, ...

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If you’re not the kind of person who likes to “check in” on Facebook when you visit someplace new or post photos of every weekend getaway on Instagram, you probably don’t understand the appeal and impact of social media. But there are billions of active users on various social media platforms, and if you don’t have a presence on at least a ...

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Inbound marketing solves many problems that are faced by the modern business. It helps us decide what kind of customers we want to target (the buyer personas), what sort of topics they’re interested in, how we bring them ...

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Developing accurate and effective buyer personas is one of the key elements of successful inbound marketing. Aiming your content at the general public is far too broad a target to hit; after all, not everyone responds to ...

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Writing a business blog is a unique and interesting experience that is unlike any other type of writing. You have to provide interesting content to your potential customers, but aside from that, there really aren’t any rules. ...

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One of the best parts of utilizing inbound marketing for your business is its adaptability. Because everything exists online, it only takes a few keystrokes to change virtually anything about your campaign: from email messaging, to the layout of your social media pages, and even your landing pages.

Thanks to inbound marketing, we have digital marketing down to a science. We know what works and what doesn’t, and we understand how we can attract visitors to our business website (through the use of keyword-laden content). However, sales remains a very inexact science, which creates many anguished and confused salespeople. In fact, the ...

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