Since the beginning of ecommerce, companies have been looking to boost their SEO (Search Engine Optimization) by any means possible. Your website and content’s SEO is one of the major deciding factors that determines if you’re going to have success online or not. And when we talk about SEO in the modern age, we’re basically talking about ...

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Nike is good at a lot of things: manufacturing quality shoes; supplying equipment and gear for many professional and collegiate athletic teams; and making a ton of money. But where the company truly excels is its marketing. Nobody does branding quite like Nike. I would be shocked if there is a single person reading this article who hasn’t ...

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We spend a lot of time talking about inbound marketing here on our blog, focusing mostly on content, blog writing and inbound strategies. But we don’t spend nearly as much time talking about the sales process.

Why are you in business? Is it to serve the greater good and help mankind? Is it so you have something to do between the hours of 9 a.m. and 5 p.m.? Is it to avoid boredom? The truth is, no matter how good (or bad) your intentions are, there’s one big reason why most businesses exist: to make money. There’s nothing wrong with that. We live ...

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Gauging the return on your marketing investment can be a very tricky proposition. Just how do you quantify things like brand awareness, publicity and market penetration? Let’s take just one of those qualities and try to assign a number to it. Brand awareness – how on Earth can you tell what level of brand awareness exists for your company? ...

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What makes a successful content marketing campaign? This can be a difficult question to answer. Content marketing isn’t a finite process with a specific end date in mind – it’s more like a way of life in the business setting. You’ll constantly be offering new content and trying new things, all as part of a never-ending quest to get more ...

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Because we focus on inbound marketing issues on our blog, we only occasionally venture into discussions about the sales process and how to be effective at it. Many marketers don’t even consider what sales may struggle with; that’s a problem for sales to deal with!