When you see the term user-friendly, you probably think it means “easy.” You may see this term used to describe all manner of different things, from tools to software. However, when it comes to marketing and business websites, user-friendly usually refers to two different things.

Inbound marketing is one of the fastest-growing trends in the business world, with 85 percent of marketers embracing the strategy in 2014 (up from 60 percent the year before). The concepts at the heart of inbound marketing are not hard to ...

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We’ve reached an age where most businesses now have a website of some kind, because it’s just become expected. Whether you’re a Fortune 500 corporate behemoth or a tiny hole-in-the-wall burger joint, you can set up a website with just a little bit of money and a broadband connection.

What’s the purpose of your business’ website? Is it to provide your business’ address and phone number? List information about your products? Display your business hours? All of these things are nice to have on your company site, but it really should have one goal above anything else:
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If you go to your personal email inbox right this instant, I can virtually guarantee there will be a sales email there waiting for you. Whether it’s from your credit card company, cable provider or a company whose survey you filled out at a public event, there always seem to be sales emails bombarding your inbox. 

Here’s a riddle for you: what type of marketing is impossible to purchase, hard to predict, and guaranteed to boost your traffic and social media following tenfold? The answer is viral marketing. Even if you’re unfamiliar with the term, you know exactly what “going viral” means. It refers to movements like #TheDress, which probably spread ...

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Here on our blog, we often contrast the differences between traditional marketing and inbound marketing. Traditional marketing refers to the marketing methods that dominated the past, such as yellow pages ...

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It’s a problem nearly as old as digital marketing itself: how do I get people to open my sales emails? Unfortunately, the problem has only gotten worse over the last few years. Email is now a standard form of communication in our daily lives, and ...

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