If you’ve followed our blog (and you should definitely be subscribed to it, because we bring you good stuff), you should have an idea regarding how we feel about the yellow pages. If you’re still relying on the yellow pages as your primary marketing method, you’re paying way too much for an ineffective and inefficient service.

Many people look at social media with disdain: they view it as the gathering place for busybodies and teenagers, who do nothing but eavesdrop into other people’s lives and waste time. While social media is certainly excellent for time wasting (I use Instagram almost exclusively while waiting in lines or sitting in waiting rooms), and it’s ...

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What is the purpose of a website? The answer depends on who you are. Maybe you’re a big Lynyrd Skynyrd fan who wants to share their 5,000-word treatise on the meaning of Freebird. Or perhaps you’re a sports enthusiast who wants a place to share your hot takes and argue with other sports fans. But if you run a small business,
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Both marketing and sales are constantly walking a fine line: you have to stay engaged with your leads and customers, while never becoming overbearing. Contact them too much and you’ll annoy them; don’t contact them enough and they’ll forget about you. How can you successfully walk such a tightrope? It’s enough to make you feel like
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No one is ever happy with their company’s sales. It’s kind of like Congress, or the current cast of Saturday Night Live: you have various different complaints about it, it’s never good enough, and you always wish it could perform better. This is mostly just the nature of sales. It’s a very fickle process, with many ups and downs, and it ...

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If you’re searching for proof that inbound marketing works, you’ve come to the right place. We are major believers in the power of inbound marketing, because it has not only worked for our clients, it’s also worked for us. There has never been a marketing strategy quite like inbound marketing, because it’s a strategy that was created as a ...

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Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. Why does traffic matter? Because it presents opportunities.

When it comes to inbound marketing, content is one of the most critical parts of the formula. You absolutely need to have quality content in order to implement a successful inbound marketing strategy. A lot of businesses ...

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