Have you ever tried to play video games with someone over the age of 40? Or, if you’re the older one, have you ever tried to play video games with one of your kids or a young niece or nephew? Either way, the result is usually the same: the older player is confused, several steps behind, helplessly pressing buttons and hoping for the best. ...

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In business, we spend a lot of time talking about ROI (return on investment). It’s not cheap to run a business, and since you spend so much time doling out money, it’s good to know what you’re getting in return. Some expenditures make it difficult to gauge your ROI; advertising, for example. How can you accurately measure the value you’re ...

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We know that B2B businesses operate in a different market than B2C, and therefore utilize different approaches and methods. For example, B2C businesses can find potential customers anywhere in the country, from many different walks of life; B2B companies, on the other hand, have to focus on businesses that can take advantage of their ...

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What does the symbol “#” mean to you? For many of those reading (especially the older generation), that’s a pound sign. You used to use it when responding to automated telephone answering services, but probably not for much else. However, for many younger readers (and probably every person born after 2000), that is a hashtag symbol.

There was a time, not long ago, that uttering the phrase “I don’t own a TV,” meant you didn’t watch television shows. You found more productive things to do with your life instead of watching Breaking Bad or Arrested Development, like reading, or hanging out with friends, or listening to NPR (but seriously, why wouldn’t you watch Breaking ...

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When you think of the yellow pages, you probably conjure up images of a thick, musty old book with crinkly pages. But when an inbound marketer thinks of the yellow pages, they feel the same way a writer probably feels when they see a typewriter: why would anyone ever subject themselves to using such an antiquated tool, when there are far ...

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We’ve had many tech fads over the last few decades, many of which have faded into obscurity, never to be heard from again. Does anyone still have a Giga pet lying around? Are you still playing Angry Birds or Candy Crush? And what’s the last movie you purchased on LaserDisc? After the meteoric rise and precipitous fall of MySpace, many ...

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B2B companies differ from B2C businesses in various ways. A B2B company focuses on providing solutions for company-wide problems, or unique problems that only present themselves in a specific industry or business environment. B2C companies are able to provide products/services that are as broad or unique as they deem fit – there’s no ...

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