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LATEST BLOG POST

4 Reasons Why a Successful Website is More Than Just Design These Days

The layout and design of your website absolutely plays a big part in what makes it a success or a failure. However, there is much more to it than that alone. In the online world that we live in today, your website is often the first thing a potential customer will see of your business. It must stand in for a storefront, and impress ...

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How to Determine if Your Leads are "Sales-Ready"

Bringing in qualified leads for your business is one of the main goals when it comes to your marketing efforts. Luckily, leads brought in through inbound marketing strategies are often highly qualified because they have shown an active interest in what your company has to offer. Unlike leads gained through traditional marketing methods, ...

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Why HubSpot's COS is a Business Owner's Best Friend

When you set out to begin building a strong online presence for your business, it can be a bit overwhelming to know where to begin. There are a million different tools available to help you manage your online efforts, ...

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Is YouTube Beneficial for Ranking High on a Google Search?

If you have been working to grow your online presence for your business, then ranking high on Google has probably become a major priority. Without a high Google ranking for search terms that your target buyers are searching for, potential new customers won’t be able to discover your business. You are probably aware of the main things you ...

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SEO: How to Choose Keywords to Help You Rank Higher on Google

Choosing your target keywords for your online marketing efforts plays a big part in how successful those efforts will be. If you choose keywords that are too competitive, you may have an incredibly difficult time ranking in the search engine results. If you choose words that are easy to rank for but that are very rarely searched for, you ...

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How Long Until You Start Ranking High on a Google SERP?

“How long will it take?” This is one question that is frequently asked by anyone who has recently decided that they want their business to rank high on a particular Google search engine results page (SERP).  Unfortunately, there is no specific answer to that question. A lot of factors go into how easily your business will ...

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14 Down and Dirty Reasons Why Inbound Marketing Beats Traditional Marketing

Inbound marketing is a relatively new concept, but it’s one that most would agree gets the job done when it comes to bringing in new highly qualified customers for your business. While there certainly was a time and place for outbound marketing in the past,
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4 Reasons Why Content is King When Trying to Rank #1 on Google

If you’ve been doing the online marketing thing for your business for long, you’ve probably heard one thing over and over: content is king. While that may be the standard line for those of us in the business, the reasons behind it might not be totally clear. Content is important when you’re trying to rank high on Google, sure – but why? ...

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