Here on our blog, we often discuss how difficult it can be in the sales department. You have a built-in 95+ percent failure rate (since the average lead conversion rate is under 5 percent) and you’re the last person a potential customer will talk to, which means you’re often the ...

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We all are guilty of having some trust issues in our lives. Whether it’s with loved ones, a significant other, coworkers, our boss, the government or corporations, we’re all a little distrustful of someone or something. But the real issue at hand isn’t so much trust; it’s vulnerability. We have a problem trusting sometimes because it makes ...

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I’m a fan of late-night television, and as any nocturnal TV watcher knows, that’s where you’ll find countless infomercials. While many are annoyed by infomercials, I find them quite entertaining. Seriously, I can’t even count the number of times I’ve watched the infomercials for
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In the business world, sales emails are essentially a “necessary evil.” The average consumer isn’t interested in receiving sales emails from any company, but if we don’t send them, we can miss out on a lot of potential sales. So we keep sending ...

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Inbound marketing solves many problems that are faced by the modern business. It helps us decide what kind of customers we want to target (the buyer personas), what sort of topics they’re interested in, how we bring them ...

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Thanks to inbound marketing, we have digital marketing down to a science. We know what works and what doesn’t, and we understand how we can attract visitors to our business website (through the use of keyword-laden content). However, sales remains a very inexact science, which creates many anguished and confused salespeople. In fact, the ...

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If you go to your personal email inbox right this instant, I can virtually guarantee there will be a sales email there waiting for you. Whether it’s from your credit card company, cable provider or a company whose survey you filled out at a public event, there always seem to be sales emails bombarding your inbox. 

It’s a problem nearly as old as digital marketing itself: how do I get people to open my sales emails? Unfortunately, the problem has only gotten worse over the last few years. Email is now a standard form of communication in our daily lives, and ...

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