In today’s world, we’re constantly bombarded by different images. Whether it’s on television, online, or on our smartphones, we’re always seeing advertising for new products and services. In such an over-saturated and dense market, how can any single business stand out? How do you ensure that your company can make an impact in such a crowded field, and even be remembered afterward?
This is where branding comes into play. Every company wants to have a unique, singular brand that allows them to stand apart from other companies. Often, it’s not the best or most reliable company that will find success – it’s the company that can distinguish itself and be remembered by the general public.
So how can you turn your company into one of those brands that the public never forgets? Here are some tips to help you make a lasting impression:
Establish the image you want for your company
It doesn’t really matter what image you want your company to reflect – there’s no imagery that’s guaranteed to resonate with the general public. What’s more important is that you settle on specific brand imagery and stick with it.
Choose a color scheme that you’re going to be happy with for the foreseeable future. It’s probably best if you choose two colors that go well together. Then, settle on an image you want as your logo. Again, what you choose as your logo isn’t as important as ensuring you settle on a logo you’ll be happy with for years to come. Which we’ll explain in the next point…
Keep your imagery and colors consistent through ALL materials
So why don’t color scheme and image matter that much in the grand scheme of thing? Because it all comes down to repetition and consistency. What’s most important is that you keep your color scheme and logo consistent through all company materials. Whether it’s advertising, internal memos, stationary or signage, your colors and logo should never waver or change. Through constant, unfailing repetition, you will ensure that your logo and colors are associated with your company forevermore.
Ensure your brand stands for something
Another extremely important part of brand development is providing quality service and products. If you really want to stand out from the crowd, you need to make products that people are happy with and feel they can depend on. You should also provide dedicated customer service whenever possible.
Sure, these are good tips for any business to follow, but they’re doubly important if you want to establish a brand that represents quality and reliability. You know that Chevron is one of the best gas providers because they consistently provide a quality product – if you can do the same, then your brand will have a long-term impact on the public.
Engage with customers through social media
Customers can be a bit self-centered at times, but not necessarily in a bad way – they just tend to remember the stuff that happens to them. Therefore, you should engage your customers through social media on a regular basis. Not only does this allow you to demonstrate what an active and involved company you are, it also leaves lasting impressions with the customers you interact with. It may seem small and insignificant, but customers won’t forget these interactions. And if you handle the interaction well, you’ll have a major fan for years to come. In inbound marketing, we call these people “promoters” and they are critical for inbound marketing success.