One of the features every business website should have is a blog. It has multiple benefits, such as: it allows you to showcase your business’ expertise in your field; it builds up credibility in a potential customer’s mind; and most importantly, it helps bring visitors to you.
So how can you ensure your blog accomplishes these tasks? We’ll help you get started with these helpful tips.
- Consider the layout of your market
You know your market better than anyone. What do you think is important? What do customers think is important? This is how you’re going to decide what to write about. Consider topics that you run into all the time.
- Think about the problems your products/services solve
OK, so maybe you’re not saving the world with your products/services, but you’re definitely solving some kind of problem for somebody. Determining the problem your products/services solve is going to help you come up with great blog topics. For example, if you run a car insurance office, then some of the problems you solve are “How do I get insured?” “How do I get insured with a bad driving record?” etc.
- Come up with the right keywords
This step is huge, and the previous two steps have been leading up to this one. Keywords are everything in the blog world, because they are how people are going to find your blog. 99.9 percent of people will have no idea your company has a blog, so they’re going to end up “stumbling” upon it as the result of a Google search.
Therefore, you need to ensure you know the words that are going to trigger your blog to rank highly in a Google search result. So take all of those previous blog topics you came up with, and look at which words keep coming up. Those are your keywords.
- Use the keywords
Now that you know what your keywords are, use them! Put one or two in the headline of every blog post. Also, if you can feature them prominently throughout your blog, that’s very helpful, too. But make sure how you use your keywords makes sense. If you just try to copy and paste them a bunch, you might end up triggering Google’s aggressive spam filters. That would spell doom for your website.