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Choosing a HubSpot Partner: What to Look For

HubSpot is becoming synonymous with all things related to inbound marketing. The inbound marketing software platform that HubSpot offers can help businesses of all sizes create, publish, and measure the effectiveness of content. The
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Is Email Marketing Still Effective in Today's World?

I will answer the title of this blog immediately - yes, email marketing is an effective marketing strategy in today's digital world. For some reason, many business owners we come across think their emails are not getting looked at by potential customers, but it is actually quite the opposite. It is still one of the most cost-effective ...

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Website Design Trends for 2016

Are you considering redesigning your website or adding a few updates? If so, there are several website design trends for 2016 that you should consider incorporating into your redesign. A website with up-to-date and relevant design is much ...

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How to Determine What Keywords Your Business Should Be Targeting for Local SEO

An important aspect of driving visitors to your website is search engine optimization (SEO). When you use an online search engine the sites that show up near the top are likely doing a good job using SEO. Basically, you want to make it more likely ...

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3 Simple Ways to A/B Test Your Workflows

When you create a workflow through HubSpot or any other marketing automation software, you are trying to move potential customers closer to a purchasing decision with each email. In an ideal world, the potential customer will open each email and respond to the ...

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Online Marketing for Dentists: 3 Tips to Follow

Providing excellent care to your patients is an essential part of a successful dental practice. However, being an amazing dentist does not guarantee success. Potential clients must be able to find out information about you and your practice before they can become current patients. Many people will use an online search to find out where you ...

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Follow-up Sales Emails: What to Avoid

Following-up with potential customers after a call, email, or meeting is an essential part of any sales process. There are multiple options for following-up with prospects such as phone calls, handwritten notes, and emails. Follow-up sales ...

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Pros and Cons of Facebook vs. LinkedIn for B2B Marketing

Marketing on social media has quickly become an essential part of the overall marketing strategy for many business owners. There are multiple social media platforms, but they are not all created equal. For business to business (B2B) marketing, ...

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