I believe in purchasing quality and paying for things that are worth it. And despite being frugal sometimes, I splurge when the occasion calls for it (as my overpriced smartphone and Xbox One can prove). But I never want to pay a dime more than necessary for anything. I don’t care if it’s a private jet or a stick of gum; it better ...

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If you wanted to pin down the target audience for our blog posts, it would probably be “busy and hard-working business owners that understand they need to invest in online marketing but don’t know where to begin.” So in order to meet the needs of our audience, we try to keep our concepts broad and simple. Inbound marketing is a pretty ...

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Regular readers of our blog are intimately familiar with HubSpot – probably because we never stop talking about it! I admit, I love to mention all of the great features that come with this marketing automation software. It certainly makes my life much easier. But yes, in the spirit of ...

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Reputation management is a very dicey area in the online world. There are no official rules of reputation management and no central governing body to declare fair or foul. Therefore, it’s up to each individual company to decide where the lines is. Having ...

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I’m the kind of person who likes DIY (do it yourself) projects, but only within reason. For instance, replacing a roof? I’m not doing that. I used to work at Lowe’s in college, and I know exactly what goes into that sort of project. NO, THANK YOU. I’d rather put it on my Lowe’s credit card and pay it off for a year.

I often make “confessions” here on our blog (these “confessions” are usually quite silly and unimportant in nature), and I have yet another to make today: I am not a Golden State Warriors fan. But wait! Before you pull out the pitchforks, let me say that I don’t mind the Warriors; they are a very exciting team. However, my heart belongs to ...

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We’re a B2B company, so we spend most of our time trying to reach “decision makers.” These are the people within a company that have the seniority and authorization to make purchases on behalf of a company. Why do we need these individuals? ...

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