It’s easy to look at your online efforts for your business and think that you can handle them for yourself. Blogs, social media, and even websites are relatively simple to DIY these days. Obviously you want to save your company money in whatever way possible, so taking the do-it-yourself approach seems like an easy decision. But when it ...

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The goal of every business with an online presence is to show up at number one in the Google search results. Whether you’re targeting a specific keyword or a string of them, you hope that your company’s website or blog will be the first thing online consumers see after they’ve hit that search button. Unfortunately, you share that goal with ...

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The Internet is a constantly evolving space. From year to year, in some cases even day to day, the rules for what works and what doesn’t may change. Search Engine Optimization is no exception. The good news is that although changes are constantly taking place, the basis of SEO remains the same. Although keeping up with the new “rules” put ...

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Over the past several months, Pharrell William’s song “Happy” has become a sort of Internet phenomenon, as well as a bona fide musical hit. Released in October 2013, the song really caught fire earlier this year. Along with the official music video, Williams also did ...

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Instagram is having a moment. Just like every other insanely popular social media site that came before it (Facebook, Twitter, Myspace, etc.), right now is the time for anyone and everyone to jump on the Instagram bandwagon. You likely use Instagram in your personal life, but you might be wondering if creating a business account is a good ...

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Landing pages are an essential part of a successful web presence for your business. In all that you do in all of your online efforts, you should be driving your web traffic to carefully thought out pages that will give your viewers exactly the information that they need.

Driving traffic to your website is obviously a major goal when it comes to your online marketing efforts. After all, your website is the face of your business on the web, and driving traffic there allows for the best opportunity to introduce others to all that you have to offer. But all that traffic doesn’t mean much if it doesn’t result ...

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Are you familiar with the term “Smarketing”? For the sake of your business, you need to be! Smarketing is essentially the alignment of your sales and marketing teams for the greater good of the company. There tends to be a bit of a strain between these two teams in any given organization, but since both are involved in the process of ...

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