If you are considering making the move to HubSpot's COS platform, you may be feeling a bit overwhelmed by the process. In reality, it’s actually quite simple. If you choose to do a full site migration, you will basically see your current website recreated in the HubSpot platform. Although it won’t be an exact copy, you will soon have a ...

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Determining your return on investment (ROI) for any marketing attempt can be a struggle. Traditional methods are notoriously hard to track. Who’s to say how many leads a television ad or billboard actually brought in? How would you ever know how many people actually contacted your business simply because they saw an ad in the newspaper or ...

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With the majority of Americans going online these days, it’s more important than ever to have an excellent online presence. According to recent research from the Pew Research Center, 85% of US adults now use the Internet. That almost guarantees that ...

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If you have a Facebook page for your business, you’re probably all too aware that it’s not necessarily easy to gain a huge following. After reaching out to friends, family, and your most loyal customers, what is there to do? Luckily for you, we have some suggestions! Below you will find some quick and easy tips to help you boost your ...

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By now you’ve most likely realized that you need to implement an inbound marketing strategy for your business. Maybe you’ve started creating and publishing valuable, informative content that your target consumer is seeking out. Perhaps you’re interacting with your followers on your social media sites. That’s great! But to truly be able to ...

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When it comes to your business being discovered online, it’s pretty much always a good thing no matter how it happens. There are several different ways you can be found. You can pay for ads, you can add your business listing to online search directories, you can work your way up the search engine ranks – but what produces the best type of ...

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The end goal of just about everything you do for your business online is to bring in leads. Without qualified leads, you wouldn’t be gaining new business from your online efforts. Without new business it is incredibly hard for a company to stay competitive. Therefore, creating a website that effectively brings in promising leads is ...

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The inbound marketing process can be a bit more time-consuming than you might think. But thankfully the results of all that hard work are an excellent reward. Once you have successfully gotten a promising lead to convert to a paying customer, it’s easy to refocus on going out and gaining more new leads. However, it’s absolutely essential ...

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