Any business looking to succeed in today’s world knows that online marketing is an essential element. Today’s consumers spend more time online than they do using all other forms of media combined. Old school methods of marketing, like yellow pages ads and other print ...

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Marketing via digital channels is undoubtedly a necessity in today’s world. And it’s becoming more complicated and perhaps more challenging than ever before. Businesses nowadays outsource a plethora of functions, including web hosting, accounting, and customer service. How about marketing?
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There is a growing trend in the business world to outsource as many tasks as possible. I know even hearing mention of this immediately rubs some business owners the wrong way. For starters, the word “outsourcing” has negative connotations to many of us, as it conjures
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If you’re a dentist reading this article, I feel for your frustration. I know you didn’t go through years of dental school to learn how to do social media marketing, or any type of marketing, for that matter. Undoubtedly, your goal was to practice ...

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There was a time, even in my lifetime, when the best way to attract people to your business was to hang out a sign in view of passers-by. Hopefully people would see your “shingle”, and remember you when they needed your services or products. Ideally, this would result in having some satisfied customers, who would spread the ...

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Let me ask you a question, if you will. When you started to read the heading above, did you cringe, even just a little bit? If your answer is yes, I’m not at all surprised. Outsourcing has become something of a dirty word in today’s world. When most of us hear the word, we tend to think of the growing trend in the business world ...

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There’s no question that marketing is one of the most essential functions of any business, regardless of the size of your company or what it is that you’re selling. You’ve got to define your brand identity, and get the word out on the street, through advertising and social media, so that people know that you’re there, and what you do. And ...

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If there’s one function that’s absolutely essential to every business, it would probably be marketing. Let’s face it, it doesn’t really matter what kind of product or service you’re selling. Unless you’ve got a product that completely sells itself you’re going to need to put some effort into promoting what you do. That means getting the ...

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