Sometimes, sales goals can feel a bit arbitrary. As long as the business is making money and you’re doing your job well, then why does there need to be a specific goal? Let’s say your current goal is $10,000 in sales for the month (note: completely arbitrary number); if you only reach $9,457 instead of the full ten grand, does it really ...

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Healthcare professionals are one of the backbones of modern society. We’ve made incredible strides in healthcare technology, and have developed cures to countless diseases and ailments. Thanks to doctors, nurses, dentists, mental health professionals and various others, Americans now live an
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Unless you’ve been writing in a professional capacity, you probably haven’t picked up a pen (or should I say, picked up a keyboard?) in a very long time: perhaps since college, or maybe even high school. The good news is, we’re not talking about writing term papers or citing research journals – mercifully, this is a much simpler form of ...

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There is a large group of marketing professionals and business owners out there that seem to crave difficult tasks. I might be exaggerating a bit, but these people are certainly gluttons for punishment. Of course, I’m talking about individuals who don’t use
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As a business owner in today’s digital world, you’re undoubtedly aware of the need to keep your website constantly updated with fresh content. And there are plenty of choices of platforms that you can use to build a website these days. So how can you decide which one to use?

Dentists, like other healthcare professionals, are primarily concerned with providing a much needed service to their patients. Still, there are plenty of dentists out there for patients to choose from, and you need to keep them coming through your door. When all is said and done, you are running a business.

The modern internet user loves videos. Whether you use metrics or anecdotal evidence, there is ample proof that proves this idea. And it’s not just YouTube anymore – that website is practically a dinosaur in terms of how long it’s been around. Today, modern consumers are using apps like Vine, Instagram and Snapchat to view and create their ...

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Inbound marketing is not a difficult concept to understand. In the end, it always comes back to one simple idea: compelling content attracts new visitors to your site. Of course, there’s a lot more to it than that, but the central theme will always remain the same.