These days, it’s almost impossible to read anything in the media without coming across some mention of millennials, the generation of Americans born between 1980 and roughly 2000 or so, also sometimes referred to as Generation Y. It’s not really surprising, when you consider their numbers:
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Creating content is one of the unique challenges of inbound marketing, one that separates it from other marketing strategies. While most marketing strategies tend to focus on the actual product being sold or the merits of the company selling it, inbound marketing makes content into the star. Your content is what will bring visitors to your ...

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When we talk about websites, most of the discussion tends to focus on traffic. We’re always concerned with how to get traffic to the site through search engine ranking, social media linking, and so on. But once we get visitors to the site, what happens to them? Really, we need to be concerned not just with the number of hits our pages get, ...

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It would be difficult, if not impossible, to discuss online marketing without talking about SEO (Search Engine Optimization). Since the earliest days of the World Wide Web, we’ve all been concerned about making sure our pages can be found in a web search. SEO is the science, so to speak, of getting high rankings in search results. And by ...

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If you’re reading this blog, you have probably heard of Inbound Marketing, but you probably haven’t yet taken the plunge into engaging an inbound marketing agency. I’m assuming you have some familiarity with the basic idea of inbound marketing, which is the process of bringing visitors in, and eventually turning them into customers. This ...

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As a business owner, you have no shortage of tasks to fill your days. In fact, if you’re at all like most of the small business owners I interact with, it’s a rare day on which you actually complete all of the tasks on your “to do” list. So any tools which offer to automate processes, and give you less jobs to perform in a hands-on ...

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Prospects will always undertake a “buyer’s journey.” This process describes how a customer would complete a purchase for an item that fulfills a need. There are three steps to this process: