If you’re a business owner, I’m sure you love what you do, or you wouldn’t have started the company in the first place. But when you get right down to it, ultimately it’s all about the numbers, isn’t it? So if you’re seeing poor sales results, it’s time to do some soul searching as to what the cause may be, and get to work ...

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As a healthcare professional, your main focus, needless to say, is on providing a service to your patients. And if you’re like most of the doctors I know the last thing you want to spend your time and resources on is the business aspect of your practice. And even in that realm, self-promotion may simply not be something you’re entirely ...

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I spend a vast majority of my day online, and it’s been that way for quite a while. When I’m at work, I’m communicating with managers and coworkers online, and using the internet to research the extremely informative and fascinating blog articles you see here. And when I’m off the clock, I often surf the web for my own enjoyment, or ...

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Social media is a strange phenomenon in today’s world. On the one hand, it can appear as a morass of photos of cats, posts about what your friends ate for lunch today, and celebrity gossip. But on the other hand, lots of businesses are, in fact, achieving success through social media marketing. But if you have found it frustrating to try ...

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Judging by what you may read in the media, April 2015 marked the apocalypse for marketers. Twice. Or did it?

So, your business has had a website for a while. But it’s 2015, and we all know the game has changed since you put those first pages up there, and it’s time for a new version of your site. Before you start talking to developers and designers, you’ll want to familiarize yourself with some of these website redesign terms, so you’re not ...

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On this blog, we’re always talking about inbound marketing strategies, and we can’t emphasize enough that they apply to any type of business. This means businesses of all sizes and in any industry, and lawyers are certainly no exception. Long gone are the days when ...

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I’m going to probably really date myself when I tell you that I remember a time when the yellow pages was the first place, if not the only place, to look for any type of a business or store. It served another excellent purpose as well, at least if you grew up in a big city, like I did, where it was a huge volume: as a booster seat to help ...

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