A great performing website will act as a salesman and not a brochure. Much like a salesman will generate prospects, leads and sales. A good website will do the same. Inbound marketing techniques are the best method to target your ideal buyer persona’s which in turn will bring quality leads that are ready to buy to your website. Quality ...

Read More

If it’s not something’s wrong. Your website is a salesman, not a brochure. Websites should be productive tools that generate new business and new customers. Far too often a website becomes an expensive static brochure. If that’s the case with your website you would be better off to simply take it down and throw it ...

Read More

For many local business owners, this is a question that must be asked. But the question is really being asked in a totally different context than it was in the past. In year’s past the question was really based more on the fact that the Yellow Pages was a necessary evil, something all local business owners had to consider. So the question ...

Read More

Inbound Marketing is the way to go. I know that and its figuring out how to pass that along to my clients in a meaningful way that gets me frustrated at times. I am reading the new book “InboundMarketing, get found using Google, social media and blogs.” It was written by two young men that I consider to be the masters of Inbound ...

Read More

In recent years I have had countless customers compare and contrast the value of their Yellow Pages advertisements versus  the major search engines like Google. In order to properly address this question, let’s take a closer look at these two forms of Inbound marketing and the pros and cons of each.