Mark Twain once famously said that “there are no new ideas.” And he said this more than a century ago, before the entertainment industry took every possible concept or theme and repeated them to death.

Being a dentist is a pretty tough gig. For starters, most people who come to your office really don’t want to be there – in fact, some of them are downright terrified of being in the dentist’s chair. It’s estimated that
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Buyer personas are an essential part of successful inbound marketing. We use the fancy industry lingo by calling them “buyer personas,” but the easiest way to understand them is to consider them as your ideal customers. If you could go into a lab and create your dream customer, that’s essentially what your buyer persona is.

The decline of the yellow pages left a major advertising void for small businesses. In the past, they could always fall back on a yellow pages ad to help market their business. The yellow pages understood this, and greedily charged exorbitant rates and forced 12-month agreements on their customers. Those business practices ultimately led ...

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Conversions are one of the most important parts of the inbound marketing strategy, because that’s where a website visitor goes from being a potential customer to an actual lead. And once we have their contact information as a lead, we can start marketing to them directly on an individual basis, in the hopes of one more conversion: from ...

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Anyone who’s ever had more than one job realizes that bad bosses are a part of being a working adult. I can guarantee that at least once in your life, you had a boss you really didn’t get along with. A recent Gallup report found ...

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Many of our clients are small businesses (which can actually be defined as any company with fewer than 500 employees). These businesses serve a small geographical area, and can’t fathom attracting customers from all over their state, let alone all of cyberspace.