Customer testimonials have been used for marketing purposes for decades – who better to give a sales pitch for your business than a satisfied customer? The case study takes the customer testimonial a step further, which makes it an even more effective tool for marketing.

Case studies are basically stories that tell how you helped a ...

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Email marketing is a bit of an art form. While it’s important to promote your products and services whenever possible, it’s just as important to avoid overwhelming or annoying your potential customers. That’s why the emails that you do ...

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Your marketing team is most likely responsible for the lead management within your company. They should acquire promising leads, then evaluate and nurture them before handing them off to sales to close the deal. A major part of this process is in lead scoring, in which your marketing team will determine a lead’s level of interest in your ...

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If you’re a salesman by trade, you know that sometimes you might have a bad rap at no fault of your own. Salesmen often have the reputation of being pushy, overbearing, and dishonest. As you know (since you are one!), this is rarely the case. However, overcoming that preconceived notion can be tough.
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