There’s a harsh reality you have to face when it comes to sales emails: no one wants to receive them. When you checked your email this morning, you probably received at least one sales email, and you probably ignored it. When it comes to ...

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Sales and inbound marketing are all about leads. Sometimes, you get lucky and a consumer comes right to your business and tells you exactly what they want, without any effort on your part. But that’s not really sales, is it? That’s more like just purchasing. If you needed toilet paper and went to the store to buy it, you weren’t a lead; ...

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Let’s be honest: nobody likes sales emails. Have you ever been excited to see a sales email appear in your inbox? Probably not. Unfortunately, they are a very necessary part of a successful modern day marketing strategy.

The open rates on sales emails are never going to be astronomical; that’s just the nature of the business. But ...

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It happened again before you realized it, even more quickly than last year: the holidays are suddenly here. Aside from being a time for football, warm clothes and eating way too much, the holidays are also an excellent occasion for sending out sales emails.

Sales in the digital age are not what they used to be. Before, you relied on traditional marketing methods to try to make sales: things like buying print ads or commercial time, or advertising in the yellow pages.

Email marketing is hard. Any company with an online presence is trying to get your email address, and they then want to use that email address to market to you constantly. To get your company noticed in such a crowded field is a challenge. Although there is no surefire way to make your email marketing flawlessly successful, there are ways ...

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If you use sales emails as part of your business, your conversion rates are likely very low – on average, conversion rates for sales emails are less than 2 percent. Sales emails are like vegetables: You need ...

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The holidays are just around the corner – in fact, we’re only 8 weeks from Halloween, and 106 days from Christmas. Aside from arranging your Thanksgiving dinner plans and buying your Christmas presents, you should also be planning holiday sales emails.

Holiday sales emails are a definite must in marketing. Here are 5 reasons why ...

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