Here’s a riddle for you: what type of marketing is impossible to purchase, hard to predict, and guaranteed to boost your traffic and social media following tenfold? The answer is viral marketing. Even if you’re unfamiliar with the term, you know exactly what “going viral” means. It refers to movements like #TheDress, which probably spread ...

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Why are you in business? Is it to serve the greater good and help mankind? Is it so you have something to do between the hours of 9 a.m. and 5 p.m.? Is it to avoid boredom? The truth is, no matter how good (or bad) your intentions are, there’s one big reason why most businesses exist: to make money. There’s nothing wrong with that. We live ...

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Many people look at social media with disdain: they view it as the gathering place for busybodies and teenagers, who do nothing but eavesdrop into other people’s lives and waste time. While social media is certainly excellent for time wasting (I use Instagram almost exclusively while waiting in lines or sitting in waiting rooms), and it’s ...

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Both marketing and sales are constantly walking a fine line: you have to stay engaged with your leads and customers, while never becoming overbearing. Contact them too much and you’ll annoy them; don’t contact them enough and they’ll forget about you. How can you successfully walk such a tightrope? It’s enough to make you feel like
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Have you ever tried to play video games with someone over the age of 40? Or, if you’re the older one, have you ever tried to play video games with one of your kids or a young niece or nephew? Either way, the result is usually the same: the older player is confused, several steps behind, helplessly pressing buttons and hoping for the best. ...

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What does the symbol “#” mean to you? For many of those reading (especially the older generation), that’s a pound sign. You used to use it when responding to automated telephone answering services, but probably not for much else. However, for many younger readers (and probably every person born after 2000), that is a hashtag symbol.

We’ve had many tech fads over the last few decades, many of which have faded into obscurity, never to be heard from again. Does anyone still have a Giga pet lying around? Are you still playing Angry Birds or Candy Crush? And what’s the last movie you purchased on LaserDisc? After the meteoric rise and precipitous fall of MySpace, many ...

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Social media marketing today is a little bit like California during the Gold Rush: it’s a vast, bountiful land just ripe for the picking, being invaded by opportunistic souls hoping to strike it rich. And much like the Gold Rush, a select few are having great success, while countless others are flailing around helplessly, coming up with ...

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