If you’re not the kind of person who likes to “check in” on Facebook when you visit someplace new or post photos of every weekend getaway on Instagram, you probably don’t understand the appeal and impact of social media. But there are billions of active users on various social media platforms, and if you don’t have a presence on at least a ...

Read More

As we’ve discussed on this blog before, marketers are still trying to figure out the best ways to use and leverage social media. So far, here’s what we know for sure: we want as many followers/likes/fans as possible, and we want everyone to interact with our posts. That’s about it. Everything else is still up in the air and being hotly ...

Read More

Twitter is the social media platform that is most concerned with the immediate, the “now.” Because of the brief nature of Tweets, the Twitter timeline is like a river: it never stops flowing and is always changing. That means new popular hashtags are always coming and going, so you might occasionally miss a few. Here are 10 you should have ...

Read More

Mark Twain once famously said that “there are no new ideas.” And he said this more than a century ago, before the entertainment industry took every possible concept or theme and repeated them to death.

If you’re a basketball fan living in New York, Los Angeles, Sacramento, Oklahoma City, Miami or Utah, then you are probably feeling pretty glum right now. The NCAA Basketball Tournament has been over for a while now, and your professional team is going to spend the next few weeks on the couch, just like you. But for millions of other ...

Read More

Although social media has only been around for a little over a decade, for many of us, it has become a part of our daily routine. If you’re bored waiting in a line, killing some time on public transportation, or even sitting on the toilet (gross, but
Read More

Many of us have a love-hate relationship with social media. Although we enjoy keeping in touch with friends who live in other states (or even countries), and like to share pictures of our vacations and other neat outings, there is definitely an ugly side to the social media world. Human nature doesn’t change, and there can be plenty of ...

Read More

Increasing your social media following is kind of a cruel joke: once you get a large following, your page/account becomes more popular and it becomes increasingly easier for your following to grow, and at a faster pace. But if you already have a bunch of followers, you clearly don’t need help getting more. So what’s the little company with ...

Read More