Judging by what you may read in the media, April 2015 marked the apocalypse for marketers. Twice. Or did it?

When it comes to social media sites, there are basically two categories: Facebook, and then everyone else. The only social media platform that ever had an Oscar-winning movie made about it, Facebook rose quickly to the top of the social media pyramid and has reigned supreme ever since. You want some numbers? Try these on for size: 1.39 ...

Read More

You might be discouraged from using social media yourself. However, using social media as a business allows you to find new fans, connect with current customers, and even generate leads. And since your business doesn’t have any slacker ex-boyfriends to deal with, you’re spared from any drama or theatrics.

Not long ago, internet marketing was a strange new arena that businesses weren’t sure how to approach. The internet hadn’t become such an integral part of our daily lives back then, and there was a lot of trial and error as companies navigated this new landscape. However, with the rise of inbound marketing, it seems like we’ve finally ...

Read More

Social media is one of the most transformative platforms in the tech world, never staying the same for longer than a few months at a time. It all began a long time ago with the short-lived Friendster, followed by a brief stint where MySpace ruled the world. Then came Facebook, then Twitter, and so on and so forth.

Discussions of digital and inbound marketing often center on emails and website design, which is to be expected: both are very important elements of a successful inbound marketing campaign. However, the importance of social media within inbound marketing cannot be ...

Read More

Every social media site has its own niche; well, every site except Facebook, which seems to be for everyone. Twitter is a great place for breaking news and immediate, personal reactions to events. Instagram is the spot for your selfies or other memorable images. Pinterest is a haven for the crafty and artsy individuals, with plenty of ...

Read More

When discussing social media sites, you usually mention Facebook, Twitter or Instagram; but rarely does anyone spend any time talking about their latest LinkedIn update. The social site for movers and shakers tends to be regarded as an afterthought – usually ignored until you’re unexpectedly looking for a job, or you want to check up on ...

Read More