Marketing automation certainly has its pros and cons. While it can be a great way to increase the number and quality of leads that come in, as well as to follow up with those you’ve already captured, it can also require more work than you might think. What marketing automation can do for your business – which is to have auto-responders, ...

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When you think of content marketing, what’s the first thing that comes to mind? If your answer was eBooks, you aren’t alone. Although eBooks are certainly a valuable and important part of the content marketing equation, there is much more out there that your business could offer to your potential consumers. Let’s take a look at several ...

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Today’s consumers often rely more heavily on their own research than word of mouth. In the past, people would reach out to their friends and family to find out what business they had used for a particular service. Now, with the popularity of Google and online review sites, customers know they can go online and find out basically anything ...

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When it comes to email marketing for your business, a lot of your effort and observation boils down to guesswork. Of course by closely monitoring analytics such as open rate, unsubscribe rate, and click through rate you can make assumptions as to what works and what doesn’t, but nothing is 100%. HubSpot released their Signals app one year ...

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Creating target buyer personas is one of the most important things you should do when it comes to tackling the marketing efforts for your business. Without well thought out buyer personas it’s very easy to send mixed messages that do not relate to what your target buyers want to hear. If you feel a little overwhelmed at the prospect of ...

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Creating valuable content offers is a major piece of the inbound marketing puzzle. As you’ve heard a million times before, content is king. The number one thing you have to offer to the potential consumers that discover you online is content that they find valuable. Content offers given in exchange for their contact information is an ...

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When it comes to the newer, more “digital” forms of marketing that we use today, email marketing is one that has been around the longest. Marketing emails are nothing new or exciting for the most part, and the majority of people out there are starting to skim over them just as they do television commercials and magazine ads. So how can you ...

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There comes a time when you realize that your business has grown to a point where you can no longer manage your marketing needs on your own. While a DIY approach can be appealing for many reasons, soliciting the help of an experienced marketing expert can take your business to levels you’ve only dreamed of. When you reach this stage with ...

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