Content marketing continues to be a growing trend in the world of marketing. Recent studies by the Content Marketing Institute reveal that 77% of B2C marketers and a staggering
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In my earliest days as a salesperson, I tracked my leads with index cards, on which I kept notes on the account, the main point of contact, and my contact with that individual. I had multiple card file boxes in which I would keep the cards, sorted by how hot of a lead it was, and cards were moved from one file to another as their status ...

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Unless you’ve been living in a vacuum, you must be aware of the importance of e-commerce in today’s economy. Last year, in the week after Thanksgiving, also known as “Cyber Week” to marketers,
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It can be quite a challenge for dentists and other healthcare professionals to market themselves. I know, you went to school to study medicine and dentistry, not to be a salesperson. And, to be honest, most people aren’t exactly going to the dentist because they want to be there, so they’re “shopping” for a dentist in a very different way ...

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Sending out sales emails can be a frustrating process. As marketers, we’ve been emailing potential customers for as long as email has been available to everyone, yet the conversion rates for email marketing campaigns are typically ...

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I’m sure that as a business owner, you’ve already invested a ton of time, effort, and expense towards making sure that you’re putting out the best product (or service) that you can, and at the right price. But let’s be honest. In today’s world, it’s not always enough to do a great job, even if you’re the best at what you do, ...

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If you’ve been following our blog, you know that we here at Rhino are fans of LinkedIn, and we’ve said before that it’s the best social network for ...

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If you’re a business owner, I’m sure you love what you do, or you wouldn’t have started the company in the first place. But when you get right down to it, ultimately it’s all about the numbers, isn’t it? So if you’re seeing poor sales results, it’s time to do some soul searching as to what the cause may be, and get to work ...

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