Buyer personas are an essential part of successful inbound marketing. We use the fancy industry lingo by calling them “buyer personas,” but the easiest way to understand them is to consider them as your ideal customers. If you could go into a lab and create your dream customer, that’s essentially what your buyer persona is.

In today’s world, virtually every business is trying to create a distinct brand. Not only does a standout brand allow you to establish yourself in the market, it also makes your company memorable to consumers. And brand recognition is a huge part of having success in the modern age. For example, if I say “golden arches,” what immediately ...

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Although social media has only been around for a little over a decade, for many of us, it has become a part of our daily routine. If you’re bored waiting in a line, killing some time on public transportation, or even sitting on the toilet (gross, but
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Lead generation is one of the keys to running a successful business. More leads means more sales opportunities, which in turns means more revenue and continued growth – and after all, isn’t that what business is all about? Making money and providing a service you are passionate about?

The decline of the yellow pages left a major advertising void for small businesses. In the past, they could always fall back on a yellow pages ad to help market their business. The yellow pages understood this, and greedily charged exorbitant rates and forced 12-month agreements on their customers. Those business practices ultimately led ...

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As a content writer, and a reporter in a previous life, I have been writing every day for quite some time. It’s an interesting way to make a living, to say the least. It is often rewarding, almost always interesting, but occasionally it can be a little maddening. Especially on those rare occasions you have to deal with writer’s block.

It should come as no surprise that writing a blog is not a favorite activity for most businesses that embrace inbound marketing. Writing isn’t easy, and coming up with topics can be even more challenging. Nobody wants to be ...

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Conversions are one of the most important parts of the inbound marketing strategy, because that’s where a website visitor goes from being a potential customer to an actual lead. And once we have their contact information as a lead, we can start marketing to them directly on an individual basis, in the hopes of one more conversion: from ...

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