Sales in the digital age are not what they used to be. Before, you relied on traditional marketing methods to try to make sales: things like buying print ads or commercial time, or advertising in the yellow pages.

If you’re still spending your money on yellow pages advertising, you’re making an unwise business decision. Not only are the yellow pages expensive, their reach continues to fall every year. Yellow pages used to dominate the local business ad market, but people are now turning to the internet instead, and in huge numbers.

Email marketing is hard. Any company with an online presence is trying to get your email address, and they then want to use that email address to market to you constantly. To get your company noticed in such a crowded field is a challenge. Although there is no surefire way to make your email marketing flawlessly successful, there are ways ...

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For years, the yellow pages were the go-to resource for local business listings, and therefore the logical place for local businesses to place advertisements. But during that era of yellow pages dominance, the internet began to flourish and has now overtaken the yellow pages as the best marketing tool for local businesses.

In the simplest terms, repurposing your content means you take the same information and present it in different ways. You might wonder why a company would do such a thing – don’t people want new information instead of old information? But repurposing content isn’t about presenting the same information to the exact same people; it’s about ...

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IIt’s been said that nothing lasts forever, and in the digital age, that is especially true. During the dot-com boom, tech empires were built up fast, and then toppled even faster. But one relic has somehow survived long past its due date: the yellow pages.

For decades, there was always one source you could depend on for finding local businesses in a hurry: the Yellow Pages. Just like clockwork, every year, that thick yellow book would get flopped on your front door step, and you’d have immediate access to businesses all around you.

The headline of this blog isn’t meant to scare you away from skydiving: in general, skydiving has become so commonplace that it’s actually safer than ever. There was only one fatality for every 133,333 dives attempted in ...

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