For decades, the yellow pages reigned supreme as the best marketing tool for small businesses. Delivered every year, without fail, to your own doorstep, the yellow pages were found in every home and were the go-to resource for anyone in search of a business or service. But those were also the days of three major television networks and ...

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Many business owners are still dumping huge sums of money into yellow pages advertising, but that’s a tremendous mistake; in fact, “dumping” may be the best word to use, because that money is being wasted. Your ROI (return on investment) for yellow pages ads is very low, and the yellow pages have a very limited reach.

Social media is not only a major marketing tool for business, it is one of the critical parts of a successful inbound marketing strategy. With inbound marketing, you need to bring the customer to you, and social media helps you do that.

Content offers are a major part of inbound marketing, because free stuff is a big draw for potential customers. And that’s essentially what content offers are: a free gift (in exchange for contact information, of course).

In 2014, every reliable, smart business has its own website. And if you have a website of any kind, you want to drive traffic to it. For businesses, each visitor to your website represents a sales opportunity – so therefore, the ...

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Social media has become an integral part of the daily lives of Americans, and businesses are increasingly realizing what a valuable tool it can be for marketing. You may have considered using Facebook or Twitter ...

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One of the oldest and truest maxims in the business world is: “You have to spend money to make money.” You’ve got to invest in your business to be successful, and spending money to generate leads is one of the best investments you can make.

There are many ways to spend money to generate leads, especially online. You can invest in ...

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Landing pages are a key part of the inbound marketing formula for success – but only if they are being used correctly. Your landing page shouldn’t just be a place for you to direct people to; it should be a turning point in the sales process, where you either turn a visitor into a lead or into a sale.

If you’re using landing pages ...

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