Your business website has three primary functions: Providing information about your company; ensuring potential customers can get in touch with you; and sales. But really, sales is the most important: even those first two functions just help facilitate sales.

We’ve told you why inbound marketing is the most effective way to market your business in the digital age, and one of the key components of a good inbound marketing strategy is blogging.

Blogs increase the ...

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Your marketing strategy should have many parts, including such things as social media, content offers and blogs. But no matter how diversified or versatile your marketing strategy is, there’s one thing you can’t escape:

Google owns it.

In 2014, traditional marketing isn’t getting it done anymore. If you want to have successful marketing, it needs to be digital, and the best way to market in the digital space is through inbound marketing.

One of the integral parts of inbound marketing is content. If you’re not offering content as part of your marketing strategy, ...

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You’ve decided to bite the bullet and redesign your website. You’re tired of your site looking like a terrible 90s webpage and want to modernize. That’s a fantastic idea, but it’s very easy to make serious mistakes when undergoing a ...

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Social media is a tremendous force in the world these days, with hundreds of millions of people using some form of social media every day. Facebook, Twitter, LinkedIn, Google+ and Pinterest are filled with captive audiences ...

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If you own a small business, you may not be using marketing automation software. Perhaps you don’t think the cost is justified, or maybe it seems more like a luxury or convenience rather than a necessity. But marketing automation is ...

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Search Engine Optimization (SEO) has been a concern for websites since the early days of the internet. You have likely seen SEO thrown out as a corporate buzzword from dozens of sources, from Fortune 500 CEOs to blog posts.