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LATEST BLOG POST

3 Reasons Everyone Hates Your Sales Emails

If you use sales emails as part of your business, your conversion rates are likely very low – on average, conversion rates for sales emails are less than 2 percent. Sales emails are like vegetables: You need ...

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Generating Leads Online: an Inside Look for B2C Companies

When it comes to sales, leads are everything. One of the most famous movies ever created about the sales world, the critically-acclaimed Glengarry Glen Ross, is centered on the struggle for the best leads: the Glengarry leads.



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How to Create a Successful Facebook Business Page

Social media is no longer just a fad for young people – it has become an integral part of our daily lives. From journalists, to celebrities, to organizations, everyone is using social media for information, promotion and communication. So why shouldn’t you?

Maybe your business doesn’t have a social media presence; or perhaps you ...

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How to Take Advantage of Football Season (a Marketer's Perspective)

As the calendar turns to September, the weather begins to cool down, the days get shorter and football returns to fields all across America.



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Traditional Marketers: May the Odds be Ever in Your Favor

If you don’t recognize the headline of the blog, then you either don’t like summer blockbuster movies or don’t have any female teenage relatives – it’s a famous quote from the bestselling young adult book series The Hunger Games, which is now also ...

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5 Reasons You Should Be Getting Your Holiday Sales Emails Ready NOW

The holidays are just around the corner – in fact, we’re only 8 weeks from Halloween, and 106 days from Christmas. Aside from arranging your Thanksgiving dinner plans and buying your Christmas presents, you should also be planning holiday sales emails.

Holiday sales emails are a definite must in marketing. Here are 5 reasons why ...

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Generating Leads Online Using Your Website

You’ve got a nice website with information about your products and services, and contact information available – so why aren’t you getting more sales leads? These days, a website alone isn’t enough to generate all the leads you need; even the Thai restaurant you visit once a week has a website. You need to try other strategies to get ...

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3 Reasons Why Traditional Marketing Does Not Work Anymore

In the internet age, many things have changed: news isn’t just delivered to your doorstep with the newspaper anymore, you can order food from a restaurant online, and you can shop for everything you need without ever leaving your home.
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